On-Target! Internet Marketing Campaign Wins PRISM Award

Share Article

“Escape to Fort Bend’s Best Development” campaign exceeds expectations.

Lakes of Bella Terra: Houston's Best Internet Marketing Campaign

During the campaign, website visits increased 312 percent, inquiries increased 641 percent and sales at Lakes of Bella Terra were up 72 percent over the previous year.

On-Target! Marketing and Advertising’s “Escape to Fort Bend’s Best Development” campaign has been named Houston’s Best “Internet Marketing Campaign of the Year” by the Greater Houston Builders Association (GHBA). The full-service marketing and advertising agency won the Houston’s Best PRISM award by creating an internet marketing campaign that met the judges’ criteria for creativity, originality, continuity of campaign theme, use of appropriate media, concept, copy, layout and overall design. Additionally, the campaign was judged for meeting its objectives and results. Some of On-Target’s specific goals for the campaign, which started in October 2012, included increasing visits to the Lakes of Bella Terra community website by 25 percent, and inquiries by 100 percent. During the campaign, website visits increased 312 percent, inquiries increased 641 percent and sales at Lakes of Bella Terra were up 72 percent over the previous year, according to MetroStudy.

GHBA’s Houston’s Best PRISM awards are given annually to recognize excellence within the Houston home-building industry. The general areas recognized are People, Product and Promotion. The PRISM awards, presented at a black-tie gala each fall, have been held for more than 30 years. Entries are judged by an independent panel of industry experts from across the nation. There are categories for every GHBA member—Associates, Custom Builders, Volume Builders, Remodelers and Developers.

About On-Target!

On-Target! Marketing & Advertising is a full-service marketing agency in Houston, TX. Founded in 2002, On-Target! provides a wide range of services to a diverse list of clients from start-ups to Fortune 500 companies. Services include: brand strategy, digital advertising campaigns, web programming and development, graphic design, search engine optimization, search engine marketing, email marketing, content creation, social media management, and media planning/buying.

To learn more about On-Target! Marketing & Advertising contact: Scott Steiner at ssteiner (at) ontargetagency (dot) com or (281) 444-4777.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Steiner
Visit website