The DXL concept is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our first DXL store in Louisville.
Canton, MA (PRWEB) October 31, 2013
Destination XL Group, Inc. (Nasdaq: DXLG), the leading retailer of men's XL apparel, has opened a new Destination XL® store in Louisville today: located at 5063 Shelbyville Road in Louisville, KY.
The DXL® store is a new one-stop shop that caters to the fashion needs of bigger guys.
The most important factors for men who shop XL sizes are access to a merchandise selection ranging from current trends to their favorite classic looks, plus the confidence that their selections will fit comfortably. According to the U.S. Census Bureau, approximately 50% of U.S. adult men have a waist size of 40” or greater. Aside from Destination XL, there are currently few options in Louisville for these men to purchase fashionable clothing that fits. They are often relegated to shopping the end of the rack at the major department stores where they are forced to choose from the limited selection available in their size, making Destination XL a valuable necessity in the marketplace.
Destination XL offers more than 100 brands with selections ranging from private labels, sure to appeal to the value-conscious shopper, to the hottest luxury brands such as Polo Ralph Lauren, Lacoste, Michael Kors, DKNY Jeans, Lucky Brand Jeans, Robert Graham and more. The DXL store carries product assortments in sizes starting at XL along with tall sizes, plus waist sizes from 40” and up as well as shoe sizes 10-16 in widths to 4E. The DXL store provides a spacious, welcoming shopping environment built just for men, with conveniences such as knowledgeable associates to help customers put together the perfect outfit and in-store tailoring to ensure the best fit.
"The DXL concept is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our first DXL store in Louisville," says David Levin, President and CEO of DXLG. "Our customers seek choices, value, convenience and a unique shopping experience, which DXL stores offer."
This new store joins the 75 current DXL locations across 29 states. The Company expects to complete the process of transitioning its business from Casual Male XL to the Destination XL brand by the end of 2015, when it expects to have over 225 stores nationwide. Furthermore, DestinationXL.com offers a multi-channel solution similar to the DXL store experience and features state-of-the-art functionality that enables customers to shop across all brands and product extensions with ease.
About Destination XL Group
Destination XL Group, Inc. is the largest retailer of men's apparel in sizes XL and up, with operations throughout the United States, Canada and in London, England. The Company is currently in the process of transitioning from Casual Male XL to focus primarily on the Destination XL concept. Destination XL Group, Inc. currently operates Casual Male XL retail and outlet stores, Rochester Clothing stores, Destination XL stores and e-commerce sites, including DestinationXL.com and mobile site m.DestinationXL.com. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "DXLG."