Portland, OR (PRWEB) October 30, 2013
Marketing and social media strategist Sheri Fitts is following in her Nana’s footsteps by stressing the value of proper correspondence etiquette and values in today’s competitive retirement plan industry.
“We live in a world of conversational messages and hashtags. A limit of 140 characters creates the demand for shorter bits and bytes,” explains Ms. Fitts. “Even so, there is no substitute for a well-crafted message.”
For Ms. Fitts, and Nana, spelling, punctuation and grammar matter, and saying ‘thank you’ is an important part of any relationship. "A note with a preposition at the end of a sentence was unacceptable 50 years ago and it is still intolerable today," relates Ms. Fitts.
To avoid the wrath of Nana, Ms. Fitts recommends retirement plan professionals use the following tips:
Ms. Fitts is the president of ShoeFitts Marketing, a marketing and social media strategy leader that specializes in helping retirement plan advisors, third party administrators, and financial service organizations. She launched ShoeFitts in 2012 after 20-plus years in the 401(k) industry. Both the company and its owner are quickly garnering recognition and praise throughout the retirement plan industry. Ms. Fitts was recently named one of the 100 Most Influential People in the Defined Contribution industry by the 401kWire.com annual survey.
Ms. Fitts is also a celebrated global speaker and presents keynote addresses, breakout sessions, webinars, and daylong boot camps. She engages audiences by sharing stories of her own experiences and experiments, successes and learning moments, as well as a sweeping range of marketing and social media strategy-based topics, weaving humor and sincerity into her delivery.
About ShoeFitts Marketing
ShoeFitts Marketing is a Portland, Oregon-based company specializing in marketing strategy and social media development for the retirement plan industry. The company’s approach is simple: use the right tool for the right job. ShoeFitts knows how to work within the parameters of the regulated environment from decades of experience working in the financial services marketplace. The company has galvanized industry marketing and social media efforts by developing a cache of premium products and customized training sessions, and using progressive strategies to provide fresh opportunities for clients to establish standout roles in their industry.