mBLAST Adds Resonance Tracking, Geolocation Data and Engagement Console to mPACT Social Media Analytics Solution

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Webinar featuring demonstration of new product scheduled for November 20th.

mBLAST, the leading provider of web presence analytics, today announced it has enhanced the mPACT social media analytics solution with a new engagement console, geolocation data and resonance tracking functionality. mBLAST will host a webinar featuring a live demonstration of the mPACT solution on Wednesday, November 20, 2013 at 1:00 pm ET. Click here to learn more about the webinar and to register.

Track content across the web

mPACT resonance analysis enables organizations to see beyond an original post to identify the specific individuals whose mentions of and references to the story have the greatest impact on its dissemination, thereby enhancing their ability to shape the stories about their brand.

"The addition of resonance tracking strengthens mPACT’s position as the industry’s most advanced social media analytics solution," said Mark Hatch, CEO of mBLAST. "Resonance analysis is a step beyond social listening – where you’re simply looking for specific content, authors or followers. With mPACT resonance analysis, you can see the entire communications process, and focus on the connections between people instead of just on people alone. By measuring each person’s impact on the dissemination of online content, mPACT is providing our clients with another element of the social intelligence required to make better business decisions."

To learn more about mPACT resonance analytics, download a white paper here.

Connect location to content, intent and action

mPACT location reports are designed to help clients easily gain insights from the physical locations relevant to the online conversations they care about. Armed with this critical knowledge, mPACT clients can make better business decisions – about how to tailor a sales program or customer service initiative for a specific region, or respond most effectively to a brand crisis, for example. mPACT location reports are based on geotagged and user profile location data provided by the Profile Geo enrichment from mBLAST partner Gnip.

"Our experience has shown that when you analyze social data, the ‘where’ matters," said Hatch. "Location is an implicit element of what we say, who we know and what we do. After topic, one of the strongest connections between online social conversations and offline action is location."

Engage with the people that matter most

The new mPACT engagement console enables customer service and marketing teams to reach out quickly and efficiently to the people having an impact on their businesses. The entry for each individual in the mPACT engagement console includes his or her unique "Impact Score," which the patented mPACT DISTIL™ algorithm calculates by ranking each person’s content for sentiment, topic, authority, reach and resonance.

In addition, users of the mPACT engagement console can easily access each person’s complete social profile, which provides a consolidated view of their social accounts, access to their content published in blogs, articles and social media, a list of the articles, blogs and social media that mention them, a word cloud of the topics they most often write about, and their contact information.

"The mPACT engagement console is an easy-to-use, focused solution that enables our clients to quickly prioritize, assign and track their interactions with the people that matter most to them," Hatch concluded.

About mBLAST

mBLAST web presence analytics help enterprises and OEMs discover, analyze and engage with the people that matter most to them. Our mPACT solutions use patented mPACT dISTIL™ algorithms to filter out the noise of social chatter to deliver results focused on the signal of meaningful conversations, in near real time. mPACT solutions are optimized to solve the business problems faced by marketing, customer service and HR organizations. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.

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Pat Hurley
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