Crowdsourcing Meets Interior Design

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Decorilla, an innovative interior design start-up, is creating a buzz with it's first-to-market crowdsourcing platform for quality design.

Interior design is changing and technology is making it more transparent.  An effective online platform like Decorilla just makes sense as the next step in the interior design industry - SoYoung Mack, Interior Designer for George Lucas

Decorilla, ( an online interior design start-up, has an accessible, innovative, and streamlined online platform that costs 80% less than traditional interior design. Decorilla uses a contest format for their professional Decorilla-vetted interior decorators to produce the best design concepts on a specified budget, offering a 100% money back guarantee if no design proposal is chosen.

Here's how it works: Go to to start your contest. Using the interactive guide, you supply information about your style, requirements and budget along with photos of your space. Decorilla’s community of decorators are invited to submit customized proposals based on the project requirements. You then choose the decorator that best matches your needs and work with them online to get the perfect space. Each package includes 3D computerized renderings, floor plan with furniture placement, a shopping list with links, paint color palettes, an implementation guide, and juicy tips.

To maximize value, decorators use their skills and knowledge to get the best deals. Decorilla works with thousands of popular brands and offers clients exclusive discounts from major retailers such as Wayfair, CB2, Dwell Studios, Crate&Barrel, Viesso, Zatista Art, and other key players. With these strategic relationships in place, Decorilla can pay for itself three or four times over.

Joshua Van Aalst, Head of Mobile Banking at Morgan Stanley & Decorilla Co-founder, asserts, “Online interior design can offer variety, inspiration, convenience, and competitive pricing in ways that traditional interior design cannot. The growth of online sales and interior designers trained in 3D computer rendering will create new opportunities in the field and very happy online customers."

This online decorating approach has created a buzz with both customers and decorators. For dwellers, the advantages are clear: they get an opportunity to work with expert decorators to create their dream space from the comfort of their home. But the perks aren't all on one side -- decorators have a chance to expand their client reach, enrich their portfolios, and concentrate on creating beautiful designs rather than marketing. Of the 220 decorators who applied in the first month, Decorilla has carefully selected the best. Bringing together designers from New York, Milan, England, South Africa, and even New Zealand to collaborate together in Decorillla’s community to make beautiful designs.

About Decorilla
Decorilla is the creation of three women and three men, Joshua van Aalst, John Gist, Agnieszka Wilk, Christine Martin, Joyce Tranchida, and Joshua Shammay, a team with diverse skills and experience. Spread across the world – in New York, Sydney, Toronto & Luang Prabang - they work effectively using the latest technology, united by the goal of helping people live in the beauty and comfort they deserve, at the price they desire.

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