San Jose, CA (PRWEB) October 30, 2013
GroundCntrl, a real-time mobile data and analytics platform, released data today which shows how big-box retailers and pop-ups vary in their approach to attracting Halloween shoppers during the final weekend before the holiday.
GroundCntrl used a mobile data and analytics platform with on-the-ground researchers to monitor real-time products on shelf, with prices and photographs from retailers like Walmart, Target, CVS, Walgreens, and Halloween pop-ups in order to identify early trends in shopper experience and behavior. Stores were surveyed in four major cities this weekend including Boston, Chicago, LA, and San Antonio. The findings were:
“Possibly trying to differentiate themselves from the big-box retailers, pop-up stores instead focused their promotion on the strange, funny and niche,” said Richard Mandeberg, co-founder and CEO of GroundCntrl. “A full 38% of most creative costumes in pop-up stores fell into the “Other” category, aiming to fill the long-tail needs of shoppers who want to step outside of the norm this season.”
The full article with data charts and sample pictures can be seen here: http://wp.me/p2JDeA-4E
GroundCntrl (https://www.groundcntrl.com) is a real-time mobile data and analytics platform that enables retailers, consumer product companies, and marketing agencies to more effectively conduct field audits and competitive intelligence, monitor and optimize in-store marketing programs, and track promotional compliance. The platform includes a mobile task management application (iOS and Android), Web-based program management dashboards, a searchable visual database, on-demand reporting, and analytics. Both the mobile app and management dashboards can be custom branded. GroundCntrl delivers actionable data for optimizing program ROI and sales.