Rome, Italy (PRWEB) November 01, 2013
MagicBerto.it announced today the availability of its social lead generation platform for the Italian market. MagicBerto's platform (http://www.magicberto.it) revolutionizes the SMB market by offering a service that connects small-medium service providers with pre-qualified customers who are committed to buying a service.
For service providers, MagicBerto offers a unique lead generation platform that clearly differentiates from other advertising and promotional aggregators. MagicBerto's customers are committed to purchasing a service and this guarantees that the acquisition funnel for new clients is much shorter and more direct compared to other promotional services online.
For customers, MagicBerto reduces enormously the time it takes to find a service provider able to satisfy their needs. The system automatically finds the best companies based on preferences from a customer's social network and recommendations from the MagicBerto community.
"Searching for a service provider, for example a plumber, has always been painful between getting the list of companies in your area, managing telephone calls, getting quotes, and asking your friends' opinions", tells Valerio Zanini, director of product management for MagicBerto.it. "We transfer the workload to the MagicBerto platform, simplifying the search and leaving to the customer the pleasant part: the choice of which company to use. Everything else is taken care of by our system".
MagicBerto's customers insert a description of their project in a specific category. The system automatically finds the best companies in the customer's area. Service providers are invited to submit a quote with no commitment. When the customer accepts a quote, they are connected to the company so they can provide the requested service.
MagicBerto takes inspirations from social recommendation systems in use in the United States since many years, applying their principles with a twist specific for the Italian market. "In Italy the main source of recommendations are friends and family. For this reason we have wired the social network inside MagicBerto, extended with recommendations from the entire community", continues Zanini.
The MagicBerto service is temporarily available only in the Rome province area and will be extended to the rest of Italy soon.
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