Yo Gabba Gabba and Night & Day Studios Kickstart New TV Show and App

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Yo Gabba Gabba co-creator Scott Schultz and Night & Day Studios team up to kickstart Hi Babyboo!, a new TV show and app.

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Communication goes beyond words.

Inspired by the widespread popularity of Yo Gabba Gabba, co-creator Scott Schultz and his brother Ben Schultz, Yo Gabba Gabba Music Supervisor, are embarking on a new project to bring music, art, puppets, sign language, and giggles to the youngest audiences with Hi BabyBoo!

Along with The Magic Store team that brought viewers Yo Gabba Gabba, the Schultzes are partnering with Night & Day Studios, the award-winning creators of bestselling app Peekaboo Barn, to bring the new brand to life. Intent on growing Hi BabyBoo! with fan input and support, the group is launching a Kickstarter campaign today (http://www.hibabyboo.com/Kickstarter) to fund initial development and production of the TV show and mobile app.

The Schultzes’ team at The Magic Store and Night & Day Studios view the Kickstarter platform as an unconventional but delightfully collaborative path to developing new intellectual property and kids’ entertainment. Kickstarter funding will help produce a new multimedia experience for toddlers and babies, including five-minute episodes of the new show and an interactive iPad app that kids and grownups can enjoy together. Supporter rewards include a variety of exclusive Hi BabyBoo! items, such as T-shirts, onesies, plush dolls, baby books, posters, a production diary, the finished app, and even chances to meet the crew and join the cast.

Like Yo Gabba Gabba, Hi BabyBoo! will engage the whole family through silly scenes, different kinds of music, colorful visuals, and puppet characters. Scott Schultz said, "I've always been starstruck with the baby and toddler years of life. It's such a beautiful, happy time that, as an adult now, I love to share the experience with them. Communication goes beyond words--it's the sights, sounds, smiles, hugs, and positive vibrations of sharing time together that are the most important things for me."

Night & Day Studios CEO Nat Sims expressed his own enthusiasm stating, "As a parent, as a creator of educational media, and most of all, as a huge Yo Gabba Gabba fan, I'm thrilled that we get to work and play with Scott and Ben Schultz and The Magic Store team on this exciting new project. We love babies, fun, and weirdness, and it's going to be an honor to collaborate with our fans and friends to make something truly unique."

About Scott Schultz and The Magic Store

The Magic Store produces groundbreaking, fresh, wholesome, and fun entertainment properties for millions of children and families around the world. The Magic Store was founded in 2005 by Scott Schultz and the team of musicians and artists behind the hit series, Yo Gabba Gabba. After crafting an online viral frenzy with its trailer, the show ultimately found a home on Nick Jr., where it has consistently maintained a #1 rating in its time slot among kids 2-5 and has received many awards and nominations including The Emmys and the Television Critics Association Award.

The Magic Store is an alliance-driven creative shop that partners with individuals and companies to create family-friendly content and products for TV, mobile devices, and many other types of media. Through strategic creative and business alliances, they make fun and quality entertainment programs across diverse broadcast platforms and consumer products for their customers. For more information, visit http://nightanddaystudios.com/app/kickstarter-hibabyboo/.

About Night & Day Studios

Night & Day Studios creates kids apps for art, education, and fun. Their hit app Peekaboo Barn has been played over 60 million times worldwide, and they have created over 100 apps to date. They partner with media companies and individuals, build apps for other businesses, and develop their own apps. As a team, they draw on backgrounds in educational software design, brand development, sales and marketing, and developmental psychology. Night & Day Studios aims to delight children and families. For more information, visit http://www.nightanddaystudios.com. Facebook: http://www.facebook.com/nightanddaystudios Twitter: @nightdaystudios

More About Hi BabyBoo!
Website - http://www.hibabyboo.com
Facebook - http://www.facebook.com/hibabyboo
Twitter & Instagram - @hibabybooshow

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