AutoMotion TV Dealer App Releases Industry Data for Mobile App Usage

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Automotive Market Data Shows Continued Growth of Mobile

With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive shoppers.

Mobile app data from the platform highlighted increased fixed ops interaction, showing 69% of users opening location targeted messages and engaging with the app.

In market activity data showed that 28% of shoppers use a dealer app to browse inventory, click to call, or interact with the dealership.

The data also shows mobile apps increasing vehicle description page views, showing 74% of users engaging with vehicle description pages on mobile.

"Mobile continues to develop as a primary communication channel for automotive dealers," stated AutoMotionTV President Ben Anderson. “This data not only shapes our understanding of the mobile shopper but helps tailor our development in mobile app creation."

Explore our interactive data page for even more insights:

Enhancing marketing strategies through the use of mobile apps is allowing dealerships to interact with their customers in a whole new way. Dealers are turning towards customized dealer apps to connect with consumers utilizing location targeting, virtual showrooms and much more.

Mobile continues to grow and many dealerships have implemented new methods to utilize the platform. Increasingly dealers are implementing mobile apps to capture mobile visitors, increase customer retention, and enhance engagement.

About AutoMotion TV

AutoMotionTV Dealer App is a leader in mobile apps for automotive dealers. The company’s mobile solutions provide customer access to dealer inventory, service scheduling, live chat, and more. AutoMotionTV helps dealers drive more sales and service revenue through mobile.

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Josh Knutson
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