DA Stores Showcases Kathy Ireland

Known for her graceful movements, poise and elegance, supermodel Kathy Ireland has rocked the high fashion runway for years.

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Los Angeles (PRWEB) November 07, 2013

In the early 1990s, she made the bold move of entering into the contemporary home furnishings market. It’s never been the same. DA Stores proudly showcases the Kathy Ireland furniture brand as it prepares to expand its own market in the coming months.

Part of what was so attractive about the Kathy Ireland brand, explains a representative for DA Stores, was the sincere efforts of creating beautiful and modern home furnishings while keeping in mind both its targeted market and affordability. Because the DA Stores clientele matches her brand perfectly, it was an obvious partnership.

“Many of our customers are busy moms and dads, often with both parents working outside the home. When they’re able to break away to update their homes, they’re searching for practicality and affordability. But they’re also not willing to compromise their expectations for comfort and great style,” explained the representative.

Considering Kathy Ireland Worldwide is ranked 28th on the Forbes’ most powerful brands.

DA Stores offers close to 100 of this brand’s designs, including many offerings from the Kathy Ireland Office collection. From the simplicity of a single shelf to the complete sets of office tables and credenzas, there’s a certain flair that other brands might miss.

Inspired by different regions around the world, the Asian flair for color or the Russian focus on details bodes well for anyone. To have the entire globe as a source for inspiration means an incredible finished product.

The Kathy Ireland computer desks come in a variety of styles, features and finishes and all qualify for free shipping. Assembling is easily accomplished and the attention to detail completes the overall look of all of the designs. As new collections are released, DA Stores will proudly offer those to its customers as well.

DA Stores continues to add those carefully chosen manufacturers that offer what today’s savvy consumers expect. “Anything less just isn’t an option for us,” the spokesperson concluded.