Breaks Down New Nielsen "Global Survey on Trust in Advertising"

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Article Analyzes Recent Survey That Details How Consumers View Advertising

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Nielsen has released their latest report “Global Survey of Trust in Advertising.” The report gives an in-depth look at how consumers view advertising and how they make their choices. In the article Online Advertising Sees Big Growth in Consumer Trust, Says Nielsen Report, analyzes the report, which indicates that consumer trust in online advertising is growing at a respectable pace.

This year’s study recorded views of over 29,000 media users in 58 countries regarding 19 different forms of media – paid and not paid. Not a surprise is that the most trusted form of advertising remains recommendations from friends or family. Readers will learn exactly how many respondents feel that this is the most important method for them as well as how many say they trusted owned content from websites – those in media jobs will be glad to know that the number has risen over last year’s number. The article also reveals which media platform came in third with a 7 percent rise in approval compared to last year.

Where did television and magazine advertising come in with the survey? The article reveals the numbers for those forms of media along with what method of advertising dropped 2% from last year. Those in mobile advertising jobs will be interested to learn how online and mobile advertising fared in this year’s survey – here’s a hint – the numbers are indeed promising. Paid-search ads, social network and online video advertising were also discussed in the article as well as banner advertising. Readers will also learn what respondents think about mobile display advertising and mobile text advertising and how it affects their decision-making.

Those in mobile marketing jobs really need to read the results of this survey and learn what they are so important to the future of the industry. The industry is growing and changing every day. Those seeking jobs in the tech industry will benefit from being educated and up-to-date on all the current news and trends. presents news coupled with insights such as these to arm strategic job seekers with the knowledge and skills that they need to succeed in the tech industry.

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Roy Weissman
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