Spotlights Latest Innovations in Mobile Advertising

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Article Analyzes Two Mobile Marketing Start-ups and How They Are Changing the Industry

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Mobile marketing is quickly becoming a popular way to reach a target market. In the article Big New Update Makes Blippar Even More Addictive, spotlights Blippar, a new augmented-reality mobile advertising platform that has recently made some updates that affect the speed of the platform as well as adding a new social sharing feature.

The article shares how the company, less than three years old, has a very unique approach to mobile advertising that some are calling “addictive.” The app allows a Smartphone to scan items and reveal extra content such as coupons, promotions, recipes and more. Those in mobile advertising jobs will be excited about the prospect.

CEO Rish Mitra is quoted in the article describing how the latest update has made recognition technology faster and how the new social sharing feature is really catching the eye of those in social media jobs will be excited about the feature that allows users to use their own social media accounts to share with friends, allowing for more viral content. In-depth analytics are also part of the package with anonymized demographic data due to the Facebook and Twitter integration.

Another article that shines the light on mobile advertising innovations is NativeX Helps Advertisers Pinpoint Exactly the Right Mobile Users With Psychographic Targeting. In the article, discusses mobile advertising firm NativeX and how their new psychographic targeting technology is revolutionizing mobile advertising. Those in mobile marketing jobs will be fascinated to learn how what some are calling “the most precise demographic targeting technology to date” is running circles around the competition. With use an in-depth attributes to target mobile ads, the technology allows attribute like education, income, age and gender are helping marketers reach their target market.

Readers will learn exactly how the technology works including how the smart engine can collect and interpret data from 100 people, and then use the data to provide valuable insights into consumer preferences. NativeX uses anonymous user surveys to secure app demographics and the article shares how this is boosting eCPMs by astronomical numbers.

Mobile advertising is quickly becoming a viable way to reach potential customers. Those seeking jobs in the tech industry will benefit from being educated and up-to-date on all the current news and trends. presents news coupled with insights such as these to arm strategic job seekers with the knowledge and skills that they need to succeed in the tech industry.

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