La Peer Campaigns to Raise Money for Esophageal Cancer Action Network (ECAN)

The renowned physicians at La Peer Health Systems in Los Angeles raised money for esophageal cancer research through a recent Facebook campaign.

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Peyton Berookim MD
We couldn’t be more proud to participate in such a meaningful fundraising event.

Beverly Hills, CA (PRWEB) November 07, 2013

La Peer Health Systems is an outpatient surgery center in the heart of Beverly Hills that boasts some of the best physicians and surgeons in the nation. Throughout September, the doctors held a campaign on La Peer’s Facebook page in order to raise funds for the Esophageal Cancer Action Network (ECAN), an organization dedicated to promoting esophageal cancer awareness and raising money for research.

“We couldn’t be more proud to participate in such a meaningful fundraising event,” said Peyton Berookim, MD, a board-certified gastroenterologist at La Peer and one of the medical directors of the Barrett’s Esophagus Center of Excellence. “I look forward to helping out with more wonderful causes like this one in the future.”

La Peer’s Facebook page asked its fans to spread the word about promoting esophageal cancer awareness, and stated that for every new “Like” the page received, La Peer would donate $3 to ECAN. The Facebook campaign was a success, gathering enough “Likes” to donate $822 to the organization, in addition to spreading the word about ECAN and its mission.

The Esophageal Cancer Network (ECAN) is a nonprofit organization that brings communities together to help fight against esophageal cancer. Through fundraising and events, the organization effectively raises public awareness of the disease along with funds for medical research to battle the cancer. Because ECAN came together after a family lost its husband and father to esophageal cancer, the group’s mission is a personal one, and the founders strive toward a world where this cancer is detected early and cured.

“One of the most important messages of ECAN is the need for increased awareness about early esophageal cancer signs,” said Mark Davidson, MD, a gastroenterologist at La Peer and the Barrett’s Esophagus Center of Excellence’s co-director. “Conditions such as persistent heartburn and GERD could potentially be symptoms of something more serious, and it is important for patients to undergo thorough exams at the earliest warning signs.”

Peyton Berookim, MD, is a medical director at the Barrett’s Esophagus Center of Excellence and is board-certified by the American Board of Internal Medicine and Subspecialty Board of Gastroenterology. Dr. Berookim’s key areas of interest are colon cancer screening, surveillance, and prevention. As a member of the American College of Gastroenterology and the American College of Physicians, Dr. Berookim has placed special emphasis on continually educating himself on the latest and most advanced procedures and treatments in gastroenterology. He also has his own gastroenterology practice.

Mark Davidson, MD, is a medical director at the Barrett’s Esophagus Center of Excellence and is board-certified in both gastroenterology and internal medicine. He is an Attending Physician at Cedars Sinai Medical Center and other local hospitals in Los Angeles. His practice focuses on clinical medicine and a variety of endoscopic procedures. Thousands of patients have trusted their medical care to Dr. Davidson for a variety of medical disorders but especially for screening of colon, esophageal, and gastric cancers.

La Peer Health Systems is an outpatient surgery center in Beverly Hills, founded by doctors and focused on providing excellent patient care alongside the most cutting-edge medical treatments available. With 50 world-renowned physicians in 14 specialties, comprehensive medical treatment is offered that takes patients from consultation to diagnosis, treatment, surgery, and ultimately aftercare. The 14 medical departments include orthopedics & sports medicine, gastroenterology, head & neck surgery, colorectal & general surgery, podiatry, ophthalmology, pain management, plastics & reconstructive surgery, gynecology, spine surgery, interventional cardiology, bariatric surgery, thoracic surgery, and anesthesiology. Unlike large hospitals, La Peer's unique structure offers extremely personal care in a safe and controlled environment.

To learn more about La Peer Health Systems, visit http://www.lapeerhealth.com.


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