Regular focus groups, online panels and surveys are part of our everyday work to understand our audience and their needs; this is why we are able to meet our goals.
Aix-la-Chapelle, Germany (PRWEB UK) 7 November 2013
As the leading global destination for premium plus size, fashion navabi has made impressive milestones in the last five years of business by not ignoring the many plus-sized women with a good eye for fashion.
It believes catwalk style should be available to everyone, regardless of shape. In addition to providing women with plus size designs from top labels, it also supports them with inspirational, solution-oriented advice – not only from top fashion experts, but also real women who understand the challenges that curvy women sometimes encounter.
Bahman Nedaei, co-CEO at navabi, says, "We are the only company worldwide that deals with plus size target groups in the premium segment for years and – thanks to our team of experts – benefit from valuable know-how that is indispensable in this sector."
Currently, navabi has 132 designer brands; six occasion suggestions, 17 clothing and three outfit categories can be found on the website – along with new arrivals being introduced three times a week to ensure the customers have the pick of the best.
Recently, navabi has welcomed a raft of premium labels to the family, including Elisa Cavaletti, Ellbi, Igor Dobranic, Katrin Kiesler, Kekoo, Kiyonna, Lacoste, Nook, Privatsachen and Womanice by Anja Gockel.
Zahir Dehnadi, co-founder of navabi, also states: "Regular focus groups, online panels and surveys are part of our everyday work to understand our audience and their needs; this is why we are able to meet our goals. We thus have an advantage of around three years, especially in areas of buying and marketing."
navabi sets a strong focus on the possibility to expand internationally and is constantly securing new brands on the site providing the latest fashion.
navabi.co.uk is the global leader in premium +size fashion. We curate the best and most inspirational +size fashion from around the world, create inspirational content for our customers who are passionate about fashion and offer them a luxury e-commerce experience.