Recarga.com Unveils Rewards Redemption Network, Enabling Partners to Use Cellphone Recharges as Incentive Currency

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Livra, Netquest Among First Partners to Offer Recarga.com Cellphone Recharge Credits to Incentivize their Customers

Now, through our Rewards Redemption Network, our mobile phone recharging system has turned into a tangible currency of choice

Recarga.com (http://www.Recarga.com), a leader in cellphone recharge across Latin America, today announced the launch of the Recarga.com Rewards Redemption Network, enabling partners to use cellphone recharging as a redemption currency for rewards and incentive programs. Livra and Netquest are the first partners to sign on to the Recarga.com Rewards Redemption Network, with other partners being onboarded over the coming weeks.

Cellphone penetration among consumers in Latin America is now above 80% with many consumers choosing “pay-as-you-go” pre-paid cellphones over monthly subscription plans. Recarga.com offers mobile phone top-up services directly to consumers in Argentina, Brazil, Chile, Colombia, Mexico, Spain and the United States through Recarga.com as well as their native mobile apps. Now, with the Recarga.com Rewards Redemption Network, customers of loyalty and rewards providers can redeem incentive offers or accumulated loyalty/rewards points for cellphone top-ups.

"From day one, our mission has been to enable consumers to quickly and easily recharge the balances on their prepaid cellphones and we are thrilled to extend this service to the users,” said Patricio D’Amato, general manager for Recarga.com, an Fnbox company. "Now, through our Rewards Redemption Network, our cellphone recharging system has turned into a tangible currency of choice for business partners and has vaulted to the top of the incentive options they provide to consumers looking to immediately cash in their incentive points.”

The Recarga.com Rewards Redemption Network uses a Web Services API to enable partners to tap into Recarga’s prepaid cellphone recharge programs across all the countries it serves. The platform also allows partners to offer their customers discount coupons that can be exchanged for mobile recharge minutes directly through the Recarga.com website.

“As one of the leading online research companies in Latin America, we maintain active panelists in more than 30 countries and are constantly looking to reward these consumers for their participation,” said Victor Prim, Managing Director of Livra. “Now, through the Recarga.com Rewards network, we can offer mobile top-ups as an incentive and this reward has already become one of our most popular current incentives.”

About Recarga

Recarga.com is a leader in providing advanced technology to recharge the balance of prepaid cell phones. The company provides services across Latin America, Spain and the Untied States and is an operating company of Fnbox. Fnbox, headquartered in Buenos Aires, operates several leading online businesses in Latin America including Cloncom (calling cards), Cuponica (daily deals), Recarga (mobile top-up) and Sonico (LATAM Social Network with 55M users). Fnbox combines technology, marketing, design and innovation to scale new businesses at Internet speed. The company has been recognized for 5 years in a row as a “Great Place to Work” and is backed by DN Capital and other leading technology investors.

With 11 years in the market, Fnbox is positioned as one of the leading companies in the field:

  •         More than 1 billion minutes sold including all sales channels.
  •         Processing +100,000 monthly e-commerce transactions using credit and debit cards, among others.
  •         More than 150 products including phone cards, mobile, and more.

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Patricio D'Amato
Recarga.com
+54 +541152584275
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Fnbox Press
Fnbox
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since: 09/2010
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