Postcard Services Introduces Direct Mail Manager for Marketo

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Postcard Services™, creator of the on-demand direct mail web app,, now integrates with Marketo, (NASDAQ: MKTO) the leading cloud-based marketing software platform. This partnership adds a new dimension to automated marketing campaigns with a multi-channel approach combining the best of two technologies for better targeting and increased response rates.

Direct Mail Manager

Direct Mail Manager

“This partnership with Direct Mail Manager better enables our customers to deliver multi-channel marketing campaigns,” said Robin Bordoli, VP Partner Ecosystem at Marketo.

Just over a year ago, Postcard Services launched Direct Mail Manager, simplifying the execution of direct mail campaigns, and giving users complete control. Now, Postcard Services has integrated Direct Mail Manager with Marketo. This integration uses Webhooks to trigger direct mail campaigns from within the Marketo platform. Direct Mail Manager with Marketo combines the real-time, immediate contact capability of email with the follow-up support of direct mail. Its effectiveness comes from utilizing email linked to a powerful database comprised of key segmenting filters.

“This is tangible marketing being delivered as easily as an email,” explained Adam White, CTO at Postcard Services. “When you consider that postcards have an open rate of 79% and a response rate of 3.99% compared with a 17% open rate and a 1.99% response rate for email, you get a little more insight on the possibilities of linking the two solutions. Response rates are the incentive for to linking to Direct Mail Manager.”

Like a follow-up sales call, direct mail provides support for the email campaign to nudge unresponsive targets. Likewise, email can be used as a follow-up to a direct mail campaign. This multi-channel approach increases the likelihood that customers will see and respond to your message, thereby increasing return on investment. Direct Mail Manager for Marketo gives users more options for client relationship management and customized targeting. This collaboration incorporates the resources of two powerful tools to create a dynamic marketing solution.

“This partnership with Direct Mail Manager better enables our customers to deliver multi-channel marketing campaigns,” said Robin Bordoli, VP Partner Ecosystem at Marketo. “Now, in addition to email, webinars, social and SMS, Marketo customers will be able to engage their customers and prospects with direct mail as part of an integrated, multi-channel approach.

Even with this powerful integration, Direct Mail Manager remains cost-effective. Control still resides in the hands of users who can send as few or as many high quality postcards as desired within 48 hours. Direct mail reporting tools enable list importing, USPS tracking, and campaign analysis tools such as A/B testing. Individually, these software applications are effective marketing machines. Together they can provide solutions that will revolutionize customer relationship management and build revenue. Learn more about the Direct Mail Manager integration into Marketo here.

About Postcard Services:
Since 2003 Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. The company’s retail division serves over 35,000 customers nationwide via its websites:,, and The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
Bobby Pierce

Postcard Services Contact:
Newell White
9216 Palm River Rd, #202, Tampa, FL 33619

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Adam White
since: 04/2012
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