Maremonte Group, a Leading Provider of Innovation, Commercialization and Productivity Improvement Solutions Releases New Critical Gaps Analysis Test

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Research has found that critical gaps in one or more of these 6 factors significantly reduces a business’s likelihood of competitive success. Maremonte Group has developed an efficient process to help businesses hone their strategy and operations around these findings.

Recent research demonstrates that 6 factors determine the sustainability of a business’s competitive advantage and ultimately growth and success. Maremonte Group has developed an efficient process to help clients hone their strategy and operations around these findings. These 6 factors are;

1. Market Expectations & Demand

This analysis focuses on product or service features and benefits and assesses how closely they match to customer demand or expectations. Businesses need to be able to show a potential customer that what they offer has significant benefits over current solutions.

Here are several ways Maremonte can help to meet market expectations and improve demand;

  •     Establishing partnerships with strategic suppliers, distributors or customers.
  •     Building a greater value proposition by incorporating the client solution into a wider product or service offering.
  •     Creating license relationships with established brands.

2. Barriers to Entry

This analysis focuses on being able to create a sustainable competitive advantage for your product or service by preventing substitutes and alternatives. Clients must be able to show that their product or service position can defend a significant barrier to entry for both existing participants in the market and for potential new entrants.

Here are several ways Maremonte helps to build barriers to entry;

  •     Identifying opportunity in the IP whitespace and assisting in the development of patents and copyrights
  •     Building brand awareness strategies
  •     Developing a unique knowledge process that makes it difficult for non-patentable processes to be copied.
  •     Building key strategic customers, or developing partnerships that restrict competitor options.

3. Supply Chain Power

Even if your product or service is completely made in house, and a company can either sell it direct, or through a well-established channel, businesses still have raw material suppliers or other inputs that enable the service process. While identifying these supplier partners is relatively easy, the issues of managing these relationships can be extremely challenging. For example, outsourcing software coding to India or sub-contracting manufacturing to China, is not as easy as it sounds, and is often very challenging with many unpredicted issues.

Here are several ways Maremonte helps to turn supply chain gaps into strengths;

  •     Developing infrastructure partners who are committed to long term success
  •     Developing incentives strategies to ensure partners provide sufficient promotion.
  •     Establishing channel partners that have synergies and joint benefits built into their existing business models

4. Market Size Management

Many businesses successfully target niche opportunities that meet specific needs, which creates a unique opportunity, but often this strategy is not large enough to allow the business to grow. The presence of a substantial market size, with a well thought out plan to capture a significant market share, can address this issue. In addition, it can enable the business and financial partners to see a long-term path for the venture growth overall.

Here are several ways Maremonte helps to build market opportunity;

  •     Developing bottom up market segmentation strategies to identify and quantify the sectors a business could be serving.
  •     Competitive market assessments based on similar business that already own attractive market share and developing strategies to replicate their success.
  •     Conducting market validation studies.

5. Management Talent & Experience

Business is continually changing and ensuring the management team has the ability to navigate the company through the numerous changing issues a business faces can be a challenge. Surprisingly success is not always a requirement, indeed businesses that can learn from previous failures can often be the most successful.

Here are several ways Maremonte helps to build management experience and talent;

  •     Conducting management reviews and training workshops
  •     Identifying professional advisor partners
  •     Developing 360 performance reviews

6. Financial Management

For most companies, the most important factor they consider in evaluating the business performance is its ability to make money. In reality, the single most important factor is a company’s ability to manage cash flow so that money doesn’t run out. To demonstrate that the company can not only survive but make money, businesses need to show that they can develop reliable and realistic cash-flow forecasts, and then that they can identify sources of cash to make up any shortfalls.

Here are several ways Maremonte helps to build management experience and talent;

  •     Assist in the development of well researched and independently realistic financial projection showing a path to profitability,
  •     Assist in the development of funding sources.
  •     Develop operational models that leverage variable costs and reduce cash flow requirements.

Maremonte Group, is a leading provider of innovation, commercialization and productivity improvement solutions. Contact us for more information about how Maremonte can help build strategies that leverage these 6 factors.

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David Schincariol
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