Brad Tribucher Joins Phoenix’s Converged Technology & Media Practice as Vice President of Business Development

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Tribucher’s ability to craft custom solutions will compliment Phoenix’s hands-on, tailored approach.

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Brad’s ‘listen-first’ approach to clients and his ability to craft custom solutions to meet their business needs make him an excellent fit with Phoenix.

Brad joins Phoenix Marketing International as Vice President of Business Development for the Converged Technology & Media Practice. With over 20 years of experience in the media and market research industry, Brad will be a welcome addition to the Phoenix team.

Prior to joining Phoenix, Brad was Director of Sales for Toluna. Here, Brad led new business engagements for their Enterprise Solutions group which focused on the building of custom online communities aimed at delivering real-time consumer data and insight for clients to help drive significant marketing ROI.

The majority of Brad’s career has been spent with the Nielsen Company, in various sales and account management roles for Broadcast and Cable TV Networks, Advertising Agencies and Advertisers. Brad has had experience working with and across the entire portfolio of Nielsen data assets and software platforms to build and deliver both syndicated and customized data and technology solutions for a wide range of clients that include AT&T, Coke, Unilever, Reckitt Benckiser, Comcast/NBCU, Disney/ABC, Omnicom, GroupM, and Merck.    

“We are excited to have Brad join our Converged Technology & Media team,” said John Schiela, President of Converged Technology & Media. “Brad’s ‘listen-first’ approach to clients and his ability to craft custom solutions to meet their business needs make him an excellent fit with Phoenix.”

“The lines between media, creativity, and technology are blurring at an exponential rate of speed,” says Tribucher. “This convergence is revolutionizing marketing and business strategy, and companies are bringing truly innovative solutions to the consumer as a result. I look forward to helping clients unlock the value associated with these solutions and solving their unique business problems and challenges by leveraging the full suite of Phoenix capabilities and expertise.”

Outside of work, Brad is a certified Personal Trainer and USA Boxing Coach, and lives by the beach in historic Asbury Park, NJ.    

About Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology & Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and Chief Research Officer Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.

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Kristin Johnson
Phoenix Marketing International
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