Charlottesville, Va. (PRWEB) October 30, 2013
With dramatic changes happening in the search marketing space in 2013, it’s important for marketers to stay up-to-date and adjust their methods and tactics to ensure success in 2014. Janet Driscoll Miller, search engine marketing agency Search Mojo’s President and CEO, will discuss The ABC’s of SEO and PPC at an event held by the Central Virginia chapter of the American Marketing Association (CVAMA) on November 5, 2013. The presentation, to be held at the Boar’s Head Inn in Charlottesville, Va., will feature the basics of SEO and PPC and how to adjust to recent changes in search marketing to avoid penalties and ensure the best overall success.
“As marketers, we’re responsible for a myriad of marketing tactics. Search engines are clearly one of the key tactics for marketers, but it can be challenging to stay abreast of the current trends in search,” said Miller. “Through this presentation I hope to help the CVAMA members learn the areas of search that can provide them with the most opportunity and how to avoid setbacks in search in 2014.”
To register to attend the event, visit http://www.centralvaama.org/index.php/events.
About Search Mojo
Headquartered in Charlottesville, Va., Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.