Isabelle Armstrong Launches New Bridal Couture Collection With Splendor, Passion & Grace

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Top fashion photographer & model help introduce the 20+ piece collection to the world.

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We spared no expense and left no stone unturned in our efforts to bring a fresh, new look to the haute couture bridal gown industry.

Isabelle Armstrong, a new bridal couture company headquartered in NYC, today announced the official launch of the company and its new collection of haute couture bridal gowns for today’s modern woman. The entire 20+ piece collection was on display in a series of runway shows held during Bridal Market Week in NYC.

Isabelle Armstrong also conducted its debut photo shoot at Penthouse 45 with Joseph Chen, a top fashion photographer, and Russian-born model Lena Ashikhmina. Lena has been selected as one of the early "faces" of the brand.

The underlying theme of the debut collection was based around Splendor, Passion & Grace. They also used flowers as an additive to motivate the creative process. With this in mind, the company embarked on a journey to create "wearable experiences" that embody one of life’s most cherished milestones and memories. In the process, they traversed the globe from silk mills in Italy to lace houses in France to combine just the right fabrics, folds, colors, cuts and beadwork.

"We spared no expense and left no stone unturned in our efforts to bring a fresh, new look to the haute couture bridal gown industry. And, we’re just getting warmed up," said Tara Nattini, Chief Operating Officer of Isabelle Armstrong. "At Isabelle Armstrong, we have developed a unique formula and team of world-class artisans, designers, illustrators and seamstresses to bring unique master works of art to life."

Isabelle Armstrong’s collection promises to make every woman feel exceptional. To see the collection, visit http://www.isabellearmstrongny.com. The company is also in early talks with several large retailers to expand the brand and make its collection available in select stores nationwide. To receive a Look Book or learn more, contact info(at)isabellearmstrongny(dot)com.

About Isabelle Armstrong:

Headquartered in NYC, Isabelle Armstrong’s haute couture bridal collection represents Splendor, Passion and Grace in motion. Driven by excellence and inspired by nature, the collection reflects the most elite trends from around the world. For more information, visit http://www.isabellearmstrongny.com, follow on Twitter @IABridalNYC, Facebook @IABridalNYC, Pinterest @IABridalNY and other social channels.

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Patty Buchanan
Fastlane Communications
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