Chicago, IL (PRWEB) November 01, 2013
Kevin Lee, chief executive officer and co-founder of online and traditional marketing and public relations firm Didit, will present, once again, at this year’s Search Engine Strategies (SES) Conference and Expo. Held at the Chicago Marriott Downtown Magnificent Mile on November 4th through 7th, the seminar will feature engaging workshops, keynote speakers, industry experts, various exhibitors, and networking events.
Mr. Lee will serve as a speaker at two of the many workshops and will moderate a third. During one of the seminars, he will discuss the connections among paid, owned and earned media at the “Creating Campaigns That Count: The Impact of Converged Media” workshop.
At the “Big Data Uncovered: How to Gather, Analyze and Reach to New Customer Behavior” workshop, Mr. Lee will cover key strategies for using data to build new customer connections and strengthen existing client relationships.
He will also moderate a session, “How to Create Content People Will Like and Search Engines Will Love,” in which Corey Post, founder of Content and Contests, and Nathan Safran, director of Research, Conductor, Inc. will demonstrate how to create content that increases opportunities for shares, likes, and engagement.
“This is an event that brings together many of the greatest digital minds in search engine marketing,” said Mr. Lee. “From technology to data to strategy, every base in this area of marketing is covered. I look forward to the conference every year as it is an opportunity to share and learn new and innovative ways to use search, content, and other strategies to drive customer profitability and build lasting brand loyalty.”
A recognized Search Engine Marketing expert since 1995, Mr. Lee was the innovator behind his company’s proprietary Maestro search campaign technology. He is a founding board member of SEMPO and its first elected chairman, as well as a member of both the DMA Search Engine Marketing Council and IAB Search Committee. In addition to frequently lecturing at universities and conferences, he is often quoted in major publications such as the Wall Street Journal, New York Times, and Business Week, and writes his own column entitled “Paid Search Strategies” for ClickZ.
Didit is a full-service online and traditional advertising, marketing, and public relations firm. Ranked in the Inc. 500 as well as the Deloitte Technology Fast 50/500 in 2007, Didit has led the evolution of online marketing with its blend of technology, intelligence, and passion since 1996. Through its multi-disciplinary methodology and award-winning expertise in auctioned media management, Didit combines top-tier SEM & SEO management, expertise in CSE & Google PLA product feeds, and Social Media strategy to create a holistic and integrated online marketing mix. With the addition of MAPS, Didit's new audience targeting technology, Google search campaigns can be "supercharged." Highly sophisticated analytics, modeling, and best-of-breed technology produce unmatched results for more than 100 clients across all major verticals. Didit was co-founded by industry thought leader, SEMPO founding board member, and Didit Chairman Kevin Lee.