(PRWEB) November 01, 2013
LoveMyHome is launching their award winning technology under a new brand name – Cylindo. As of October 30th, Cylindo will be taking the lead in solving ecommerce for the furniture industry through the use of gaming technology.
The announcement was made today at the company headquarters in Copenhagen where CEO Janus Jagd said, “The furniture market is a $330bn industry which is facing an uphill battle online. More than 70% of consumers research furniture online before they buy, but just 3-4% actually place the order on a website. The biggest hurdle facing furniture ecommerce is the absence of a tactile experience online; we can help solve that problem with visualization so stunning you can virtually touch the products. Results from our current customers show an average of 3x increased cart size.”
Furniture ecommerce is one of the last remaining online frontiers, and with dismal brick & mortar sales growth, all eyes are turned towards the web. The past 5 years has seen a distinct shift in buying behavior, and today an increasingly larger share of the purchasing journey happens online, with the right visualization the actual buying is set to take place online as well.
“In essence the furniture industry is where apparel was 10 years ago; they fixed ecommerce with better return policies. We are going to fix online furniture shopping with immersive software that provides the consumer with all the visual information they need to feel confident enough to transact online,” said Janus Jagd.
To ensure product market fit the company has been co-creating with some of the largest international retailers and manufacturers, such as Fortune 500 company Steelcase and Danish Bolia, and is now looking forward to announce releases with other industry leaders in Scandinavia and the Americas during the next 3 months.
“We have taken all the knowledge gained from LoveMyHome’s successful gamification of the online shopping experience, and refined it into business software that can be used both in-store and online. A solution that effectively bridges the online/offline gap that exist in the furniture industry.”
http://www.cylindo.com is set to go live on October 30th offering a full suite of software packages and 3D content creation to support every aspect of online visualization.
More information
Jesper Brandt, Chief Commercial Officer
+45 2320 8226
About Cylindo
Cylindo is a Danish software company with headquarters and sales departments in Copenhagen and San Francisco and development sites in the Philippines and in Macedonia. Cylindo offers immersive visualization software, state of the art 3D content creation and cloud-based deployment. We help the furniture industry take maximum advantage of today’s most advanced technologies that translate directly into increased sales and enhanced brand image.