The Makers of Cellucor Launch “Royal Sport LTD” Exclusively at GNC Franchise Stores Nationwide

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Makers of the award winning sports nutrition brand, Cellucor, and the electrifying supplement brand, Neon Sport, launch Royal Sport LTD, a premium line of products exclusive to GNC Franchises.

We consulted with storeowners heavily during the development of this line and are really proud to launch this special collaboration.

The year 2013 continues to be a year of major releases for the team behind the ultra-popular, innovative supplement brand, Cellucor. Fresh off the highly anticipated launch of Neon Sport, an electrifying, in-your-face-energy brand of supplements, the team is at it again with Royal Sport LTD, a new, premium line of products launching exclusively at GNC Franchise locations this past month.

“We’re really excited about Royal Sport LTD,” stated Vice President Hagen Panton.“We [Cellucor] started on the shelves of GNC Franchise stores. We are forever grateful for the support of those storeowners who got behind us in the very beginning; their support is why Cellucor is a leading brand today. Royal Sport LTD is our way of giving back to the great GNC Franchise stores. We consulted with storeowners heavily during the development of this line and are really proud to launch this special collaboration.”

To drive home the top-shelf feel, Royal Sport LTD features premium purple soft touch canisters and a vintage, sport-inspired label that’s a first in the dietary supplement industry. Royal Sport LTD debuted this past month with an outstanding, initial 4-product lineup:

Royal Sport Siege™ utilizes the "royal trifecta" of caffeine, synephrine and rauwolfia to deliver a high-energy pre-workout unlike anything else on the shelf. Siege is one of the only pre-workouts in the store to contain ZERO Creatine and ZERO Beta-Alanine making it an ultra-versatile product that delivers results without the tingles.*

Royal Sport Charge™ is a 3-tiered intra-workout/recovery sports drink. Charge combines BCAA's, SAA's, and an Electrolyte and Glutamine-based recovery complex with an unmatched flavor system to deliver an amino product fit for a king.*

Royal Test™ is a breakthrough, tribulus-free testosterone product that features a premier combination of Maca, Ursolic Acid, Horny Goat Weed and Androstenolone as well as DIM, Saw Palmetto and Pygeum to reduce estrogen and DHT.*

Royal Sport Burn™ is a yohimbe-free thermogenic that combines a potent energy & metabolism matrix with an effective toning blend to deliver high energy fat-burning ingredients. Burn also includes compounds that are proven to help boost a customer's mood to take the edge off dieting.*

“We are most excited to deliver hot new product options to supplement fans everywhere, which we will continue to do in Cellucor, in Neon Sport, and now in Royal Sport,” stated Vice President of Marketing Daniel Lourenco. “We’ve taken the time to do this right, we’ve invested heavily in unique ingredients and formulas, we’ve taken the time to make this truly special. I think our fans will instantly be able to see and appreciate the differences between Cellucor C4 Extreme (innovative pre-workout with NO3), Neon Sport Volt (high stimulant, all out sensory assault), and Royal Sport Siege (creatine-free, beta-alanine free pre-workout). There’s a unique customer and unique place in the market for each and we’re excited to be the guys that can begin to cater to everyone with a diverse portfolio of product options.”

Royal Sport LTD is a new, premium sports nutrition brand exclusively available at GNC Franchise store locations and GNC.com. For more information on the launch of Royal Sport, visit RoyalSportLTD.com or connect with the brand on Facebook or Twitter.

*FDA Disclaimer

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Daniel Lourenco
Cellucor
+1 (860) 329-1802
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