Bop Design Releases B2B Digital Guide to Social Media Advertising

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New guide explains benefits of social media advertising and explores targeting options among the four most popular platforms.

By knowing each offering’s strength, ad dollars are spent effectively and yield the optimal results.

Bop Design, a San Diego B2B marketing firm, announced today its release of a new resource guide, “Master Paid Advertising in Social Media.” The guide explains why social media advertising is an effective B2B marketing tool and provides a comprehensive look at ad methodology for LinkedIn, Twitter, Facebook, and YouTube.

“Social media platforms offer hyper-targeted advertising, allowing businesses to better allocate marketing dollars and reach people most likely interested in their services,” says Jeremy Durant, business principal of Bop Design. “This guide provides a starting off point for new social marketers and highlights new options for companies looking for new lead generation and branding opportunities.”

"Master Paid Advertising in Social Media" covers the following topics:

  • Social media advertising do’s and don’ts
  • LinkedIn Sponsored Updates
  • Facebook Sponsored Stories and Promoted Posts
  • Twitter Promoted Accounts and Promoted Tweets
  • YouTube Ads
  • Social advertising best uses

While each social media platform has similarities in advertising methodology, key differences in user demographics will greatly affect the success of a paid advertising campaign. This guide serves as an educational tool to better understand the differences and choose the best platform based on campaign goal, target audience, and message.

“By knowing each offering’s strength, ad dollars are spent effectively and yield the optimal results,” says Durant.

Finally, the guide provides tips and case studies on how B2B businesses can utilize social advertising as a sales and lead generation tool. “By amplifying useful content with social media ads, B2B marketers are leveraging connection building and as a new source of revenue.”


Bop Design is a San Diego web design agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.

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Jeremy Durant
Bop Design
since: 10/2009
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