EXHIB-IT! Trade Show Marketing Experts Help Exhibitors Increase Trade Show ROI with Double Deck Exhibits

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Double Deck Exhibits stand head and shoulders above competition and attract more attention at trade shows. Exhibitors who feel the standard inline or island trade show booth size isn’t enough should consider going vertical by adding a double deck display to their booth space.

Double Decker Display for Array Technologies

Double Decker Display for Array Technologies

In 2013, we have seen more and more double deck trade show exhibit extrusion systems in the market this year than ever before.

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Double Deck Exhibits stand head and shoulders above competition and attract more attention at trade shows. Businesses wanting to effectively attract and “wow” trade show attendees need to check out what Array Technologies, Inc. experienced at the October 2013 Solar Power International Show. Exhibitors who feel the standard inline or island trade show booth size isn’t enough should consider going vertical by adding a double deck display to their booth space.

That is just what EXHIB-IT! Trade Show Marketing Experts’ customer Array Technologies, Inc. did at the October 2013 Solar Power International (SPI) Show at McCormick Place, Chicago. SPI is a leading solar energy global show with attendees from all over the world. Array Technologies, Inc. saw the need to entertain and hold private meetings with their strategic partners and customers in this large show where much competitive intelligence takes place. They realized the importance of private meetings and to educate their customers one-on-one about their new technology for competitive DuraTrack™ HZ Solar Tracking & DuraRack™ Fixed Mounting System.

“ATI’s presence at Solar Power International was a tremendous success, and the dual-level format of our booth allowed us to give each visitor our undivided attention,” explains Denise Hugo, Marketing Director of Array Technologies. “The additional height also helped us stand out and attract new customers, which was extremely important at SPI where 600 other companies exhibited and worked hard to captivate the attention of about 12,000 attendees.”

“In 2013, we have seen more and more double deck trade show exhibit extrusion systems in the market this year than ever before. Double deck exhibit trade show displays give your customers an experience for one-on-one meetings and entertain your customers upstairs where they can view the entire trade tradeshow and feel comfortable at the same time.” Said DJ Heckes, Owner and CEO of EXHIB-IT!, the leading trade show display company who designed and implemented ATI’s Double Decker booth.

Incorporating a double-deck system into an island exhibit provides additional meeting space and a private area away from the hustle and bustle of the show floor. Exhibit square footage is increased without the investment of a larger booth space. Deck systems can be customized with graphics or custom elements to increase visibility from across the show hall. Exhibitors can mix and match decks stairs, and bridges and design around the deck to create a design that best works with their corporate identity.

The double deck exhibit can be custom-made to suit every business’s needs for a high-quality trade show booth display.

  •     The flexible and versatile custom modular displays offered by EXHIB-IT! are the perfect foundation for the double deck and are sturdy, stylish and functional.
  •     Exhibitors get to work with EXHIB-IT!’s design consultants to create an effective double deck based on their event marketing objectives.
  •     Companies can choose from a variety of basic engineered structure elements to create the right design, building materials and components for their tradeshow booth.

Whenever an exhibitor has a basic island 20x20, 60x100 or larger trade show booth space, Double Deck Exhibits can be customized to give the look and feel of being in the actual company while at a tradeshow.

“You can do so much more in your trade show booth by building up as long as you meet the show management requirements for each show. You can have interaction with technology downstairs by engaging your trade show attendee with games, entertainment, presentations while you meet with your serious visitors upstairs and relax and enjoy the show.” - said Heckes.

“If you do not want to store and ship your double deck trade show display, then ask about renting one of our double deck booths and invest in your branded graphics for your next show. So the next time you are looking at that 20 x 20 or larger island booth space, consider a double deck display booth purchase or rental.” – she added.

About EXHIB-IT!

EXHIB-IT! is a design and display company that specializes in high quality trade show displays and trade show management services. More information can be found at their official website at http://www.EXHIB-IT.com.

About Array Technologies:

Array Technologies is the worldwide market leader in tracking solutions for utility, commercial and residential solar electric systems, with over 1.7 gigawatts shipped and installed across the globe. Array’s innovation and leadership in ground mount fixed-rack and solar tracker design has established the industry standard for cost-effective, robust, reliable and easy to install PV solutions with over two decades of field experience. Headquartered in Albuquerque, NM, Array Technologies’ ground mount solutions are engineered and manufactured in the USA. For more information about Array Technologies, Inc., please visit http://www.arraytechinc.com.

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