GraphicMail’s Linked Text Service Paves the Way for True Mobile Engagement

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While MMS recently came back into the spotlight, the global ESP's link in text message service remains a faster and more financially viable option for mass marketing.

Mobile technology continues to expand and devices become ever-more suited to receiving mobile AND email marketing material in large volumes.

While the boom in mobile technology throughout 2013 has been largely driven by applications and handset refinement, towards the end of the year there have been mentions and even substantial investments in relooking the possible benefits MMS (multimedia messaging services) could offer mobile marketers. According to, Chicago's Iris Mobile announced earlier this week that it received $3 million in Series a financing led by Chicago's Origin Ventures, Illinois Ventures, Hyde Park Angels and OCA Ventures, in a move to expand on its MMS capabilities.

While multimedia messages remain relevant, in communicating high quality visuals through certain handsets, their financial viability and loading time impact on mass appeal, which is of the utmost importance when engaging in mobile marketing. As a leader in the field of mobile and email marketing and with more than a decade’s worth of experience in dealing with everything from social media integration to eMarketing course writing; GraphicMail has developed and streamlined a powerful alternative to MMS.

GraphicMail’s link within text message service offers businesses a double-fold solution to mobile engagement. Businesses are able to build graphic-rich mobile sites and mobile coupons for free with professionally-designed templates; traffic is sent to said mobile sites and coupons via a link displayed within sms/text messages. These mobile sites allow marketers to host their content, deals, flash sales and mobile-ready images in a portable space, designed for mobile devices. GraphicMail clients can send out a text messages at greatly reduced costs, with short links to their hosted mobile sites.

Subscribers can then, at their own leisure, click through and peruse the sites intended for them to see. Not only does this process speed up the rate at which messages are opened, GraphicMail’s link in text message service renders on more than 5000 different mobile handsets globally.

As much as mobile technology continues to expand and devices become ever-more suited to receiving mobile AND email marketing material in large volumes, the basics of timing and delivery remain at the core of all mass-marketing activities and GraphicMail understands this fundamental basic better than most. Their mobile features include powerful tools and tailored packages that can be rolled out on any platform for vast market-penetration.

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Barbara Ulmi, Marketing Director

Gerhard Jacobs, Journalist
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