Chicago, IL (PRWEB) October 31, 2013
The experiential marketing industry’s premiere technology solutions provider, eshots, today announced a major capabilities expansion. The company is launching an in-house marketing science practice designed to take the data it gathers at marketing events and turn it into actionable insights designed to further improve its clients’ marketing ROI.
“This is an exciting step in a new direction that our clients have been asking us to take,” said Craig Steensma, CEO of eshots. “They have consistently told us that they appreciate our ability to provide complete lead management services that they previously had to rely on multiple companies to deliver. As they’ve challenged us to offer even more comprehensive services, providing sophisticated analysis of the data we capture was the next logical progression of our value proposition.”
While eshots continues to build on its heritage of offering world-class technology solutions for experiential marketing event lead capture and lead management, its marketing science practice will soon provide clients with a new array of actionable analytic services.
“Making sure you have the absolute right people at invitation-only events can make or break those events,” Steensma said. “This is one of the key areas where our new marketing science practice will focus, taking in-depth learnings from previous events to develop multi-dimensional, precise models of the ideal people to target for future events.”
The company has already hired a highly experienced and respected marketing science expert to lead the practice area and expects to have much of the rest of its team in place by the end of the year.
As the experiential marketing industry’s most trusted provider of lead management and marketing science solutions, eshots helps today’s top brands and their agencies maximize their marketing ROI. We're passionate about providing relevant, high-impact technology and analytic solutions that help you connect with more of the right people, capture more leads, continue the event conversation via social media, make in-market course corrections, quickly reconnect with your leads via customized call-to-action e-mail messages, and improve the effectiveness of each next event. For innovative solutions from an experiential marketing technology and analytics partner you can trust, visit http://www.eshots.com.