Ritzy’s Receives 40.44 Percent Redemption Rate On Sms Offers

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Restaurant in Redlands, California obtains a high redemption rate on SMS offers as a part of the national SMS Masterminds network.

Ritzy’s, a restaurant in Owensboro, KY, has had recent success utilizing a mobile text message marketing campaign with SMS Masterminds licensee ImURVIP.com. Since the two businesses began working together in July, 136 Loyalty Rewards have been earned by loyal Ritzy’s customers, with a total of 55 customers coming in to redeem their offer – an outstanding 40.44 percent redemption rate.

The restaurant works with ImURVIP.com to send text messages, or “broadcasts,” to their customer database. This database is gathered through the Loyalty Rewards Kiosk, a touch screen tablet device with an operating system designed by and for SMS Masterminds and their licensees. The Kiosk makes joining a mobile campaign as easy as typing in a ten-digit phone number on a touch screen. Customers who opt-in this way also have the option to “like” the business’ Facebook page. The Loyalty Program Ritzy’s utilizes allows customers to accumulate rewards based on the number of check-ins they have acquired through the Loyalty Rewards Kiosk.

This system is revolutionary because it eliminates the need for an app or a smartphone, and even landlines can participate in the loyalty program, which functions much like traditional punch cards — without the hassle of keeping track of a piece of paper or loyalty card. This ensures all consumers feel included in a business’ loyalty program.

“Everywhere you go, if you see 20 people, 15 of them have a cell phone,” says Ritzy’s owner Mike Courtney. “[A loyalty program] needs to be worth [the customers’] while. You need to give them what they deserve as your customer.”

Jody Wassmer, owner of ImURVIP.com, has been working with the restaurant since July 3. An affiliate of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country, Wassmer currently manages multiple merchants in Indiana and Kentucky, offering SMS deals to loyal consumers and seeing strong redemption rates.

For more information about SMS Masterminds services or accomplishments, please visit http://www.SMSMasterminds.com, email info[at]smsmasterminds[dot]com or call us at 877-541-8398. To see Ritzy’s owner Mike Courtney’s testimonial video, please visit: http://smsmasterminds.bloomfire.com/posts/671492.

About SMS Masterminds:
SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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