TangoWire Uses BeehiveID Technology to Provide an Identity Score That Helps Take the Risk out of Online Dating

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TangoWire, a global online community of singles, is the first to integrate BeehiveID - a new ID verification technology that uses social network analysis and biometric data (face matching) to reliably distinguish between patterns that identify real people and those that associated with fraudulent accounts. With a single click, TangoWire customers can get an identity score in real time, and be assured that their online identity is protected.

TangoWire (http://www.tangowire.com), a global online community of singles, is the first to integrate BeehiveID (http://www.beehiveID.com), a new ID verification technology that uses social network analysis and biometric face matching to comb through social data to find patterns real people have and fraudulent accounts do not. With a single click, TangoWire customers can get an identity score in real time, and be assured that their online identity is protected.

“Trust is a key issue to our customers,” said Bryan Brown, CEO of TangoWire. “Since we launched BeehiveID, we’ve seen a 21% increase in the number of members participating in the verification process. This is significant because it clearly demonstrates that trust has a substantial impact on participation. We’ve also seen a 30% increase in the number of subscribers who are being successfully verified.”

People who intend to commit fraud create fake accounts and BeehiveID identifies them. The algorithm sifts through the data created when real people use social sites and assigns a score. A high score is a real person and low score indicates a fraudulent account. It is based on a wide variety of identity technologies, including social network analysis, face recognition, semantic text analysis, machine learning, sentiment analysis, and temporal profiling. It can be integrated as a back-end service, or via an API call. Integrating BeehiveID is as easy as adding a button and providing a call-back function for BeehiveID to provide a score.

Unlike services that simply count friends or tags, BeehiveID is performing a very complex calculation on tens of thousands of data points per profile, using millions of stored data points to establish the difference between a real profile and a fraudulent one. BeehiveID is based upon decades of experience working in very large scale identification systems.

BeehiveID’s CEO and Co-Founder Mary Haskett said, “In the physical world, robbers wear masks. But on the internet, people who intend to commit fraud wear fake identities. Real people have a complex web of online connections through interactions such as Facebook likes, Tweets, check-ins, and uploaded photographs. These complex interactions cannot be faked by fraudsters.”

The BeehiveID Score
BeehiveID provides a scoring system that gives users a measure of confidence backed by genuine, unique individuals. Like a credit score, the BeehiveID score is a measure of how confident a person is who they claim to be. A low score (400) is a bot or fake account. A high score (850) means the account reflects a real person.

The BeehiveID identity score can be customized to a wide variety of use cases, validating a weak identity claim: "I am not a bot" all the way to a specific person: "I am John Smith who lives at 123 Main Street in Austin, TX." Engagement with users can be accomplished via a single click to the service, allowing BeehiveID to give users an identity score in near real time.

About BeehiveID
BeehiveID is based in Austin, TX, and recently graduated from the prestigious Microsoft Accelerator for Windows Azure, powered by TechStars; a three-month intensive deep immersion program for ten startups developing cloud-based technologies.

The BeehiveID technology uses social login and biometric face matching to comb through the complex network of online connections that real people have and fraudulent accounts do not. Websites can use the BeehiveID service to verify identity, protecting visitors from misuse of their online identity.

About TangoWire
TangoWire is a vast network of over 3,500 websites accessing more than 50 online dating communities. Each community is designed to help our millions of members find that special someone. Since its communities target both general and specialized areas of interest, TangoWire can better achieve its goal of bringing together people of all shapes, sizes, backgrounds, and passions from all over the world.

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Mary Haskett
BeehiveID
+1 (512) 589-6279
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Bryan Brown
TangoWire
(206) 852-3357
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@BeehiveID
since: 03/2013
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