Simple Cups Awarded Best New Product at Coffee Fest Seattle 2013

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Make Your Own K-Cups by SCS Direct Inc. Wows Judges and Attendees at Annual Tradeshow

Simple Cups, Coffee, K-Cups, Keurig

Simple Cups

Being the recipient of the Best New Product Award proves that the Simple Cups disposable line is an important addition to the K-Cup trend.

Everyone is looking for the best cup of coffee at the right price. Simple Cups has that solution – and the judges at the Seattle Coffee Fest agree! Winner of the Best New Product competition, Simple Cups allows users to brew their coffee in a single serve brewer, the way they want.

Single cup brewers are all the rage. They’re easy, convenient and simple. They can also be a huge strain on the wallet. Why spend up to $50 a pound for coffee in a pre-made K-Cups? That’s hundreds of dollars a year that could be saved.

Simple Cups has developed a way to save money without sacrificing quality or convenience in a daily cup of coffee. The Simple Cups line includes:

  •     Disposable Cups, Lids and Filters (compatible with Keurig Brewers)
  •     Reusable Cup (compatible with Keurig Brewers)
  •     Coffee Pod Replacements (for use with Pod Makers)

“This was the first time we’ve introduced Simple Cups to the coffee industry,” stated Jason Ross, Vice President of Sales for SCS Direct Inc. “Being the recipient of the Best New Product Award proves that the Simple Cups disposable line is an important addition to the K-Cup trend.”

Coffee fest has been bringing specialty coffee, gourmet tea and alternative beverage industry professional together since 1992 when the show first got its start as a consumer coffee festival in Seattle. Since 1998, “the little coffee show that could,” Coffee Fest has gathered coffee retailers, roasters, distributors and manufacturers together for thrice annual trade shows to help attendees build and refine their businesses, get the first peek at new products and remain current with coffee and tea industry trends.

Simple Cups offers a full line of disposable and reusable products for brewers that use cups and pods. So whether the consumer is looking to reduce their carbon footprint or just increase the flavor profile of the coffee – there’s something just for you. Learn more about Simple Cups at or like us on Facebook.

About Us

Simple Cups is manufactured and distributed by SCS Direct Inc. SCS Direct was founded in 1998 to develop innovative products for consumers in the United States and Internationally. The SCS team focuses on finding little-known products and ideas; continually tweaking and improving them until they are marketable. Current products include various toys, housewares, electronics, outdoor living and infant care items. SCS Direct is ranked #296 on the 2012 Inc. 500 List of America’s Fastest Growing Companies. For more information about SCS Direct’s unique line of products call 203.870.4867 or visit

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Pamela Fink
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