Omnego Partners With Cashstar to Integrate Digital Gifting in Its White-label Mobile App Platform

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Omnego enables clients to capitalize on the explosive growth in eGift cards to improve engagement with in-app convenience to time-strapped consumers.

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Adding CashStar's eGift capability to our advanced white-label app platform [...] demonstrates our ongoing commitment to providing innovative mobile engagement strategies to our partners.

Omnego Inc., an innovative white-label mobile app platform provider, today announced a partnership with CashStar, the digital gifting company preferred by the world’s leading brands, that leverages CashStar’s platform to integrate eGift card purchase functionality within branded apps.

More than 300 brands leverage CashStar’s on-demand B2C and B2B gifting technology to drive customer acquisition, engagement and loyalty, and achieve greater returns from their eGift offerings. The eGift category is rapidly growing and is expected to reach $11 billion by 2014, according to CEB Tower Group. Studies reveal that, while mobile apps are an efficient way to connect with brands, 80 – 90 percent of all apps are only used once before they are deleted by users (source: Compuware). This puts increasing pressure on brands to deliver apps that provide convenience, meaningful engagement, and positive user experiences. Offering eGift cards for sale within an app creates a different type of engagement strategy that gives users reason to come back to the app. App users have the ability to personalize eGift cards, pay for them in-app, and have them delivered to the recipient of their choice via email.

"We are thrilled to partner with CashStar and offer Omnego’s clients our combined solutions. Adding CashStar’s eGift capability to our advanced white-label app platform provides another engagement tool and demonstrates our ongoing commitment to providing innovative mobile engagement strategies to our partners," says Omnego CEO David Thomas. "The explosive growth in eGifting provides another way to acquire, retain, and re-engage with app users in the mobile channel."

"In addition to providing Omnego’s clients with access to eGift cards from the most desirable retail and restaurant brands, this partnership enables CashStar to give our clients exposure to a new group of potential customers," said Alex Brutin, CashStar Vice President of Business Development.

About Omnego Inc.

Omnego provides a white-label mobile app platform that empowers mobile engagement between businesses and their mobile users. The patent-pending platform gives businesses access to hundreds of engagement tools without the risk, time or cost of custom app development. The platform delivers advanced mobile marketing, engagement and wallet features by combining Omnego’s native app, Omnego’s APIs and integrated with your mobile web assets and key business systems. Mobile users can stay engaged with a branded mobile app with businesses delivering relevant digital content that’s convenient, efficient and provides two-way communication. The Omnego platform solution meets diverse needs providing loyalty marketers, digital agencies, direct marketers, loyalty and payment solution providers, schools and associations, a broad range of mobile app engagement tools for strategic mobile marketing. With the right mobile app solution, our partners can implement new ways for their clients to acquire, retain and continually re-engage with their customers in the mobile channel. With offices in the U.S and Canada, Omnego is the smart way to continually evolve mobile channel visions.

For more information, about Omnego Inc, follow us on Linked In,Facebook and Twitter.

About CashStar, Inc.

CashStar is the leading provider of omnichannel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail info(at)cashstar(dot)com.

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Sandy Chambers
Omnego Inc.
+1 416 305-0653
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