Sonderho Press Announces New Book Celebrating the History of the Easy-Bake® Oven – One of the World’s Most Successful Toys

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Retrospective of best-selling toy for 50 years details journey from children's toy to pop culture icon.

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A new definitive history of the Easy-Bake Oven has been released to celebrate the iconic toy’s 50th anniversary.

First launched in 1963 by Kenner® Products, the Easy-Bake Oven was an immediate hit, selling all half million pieces the company produced and tripling sales the next year. The oven allowed children to take “playing house" to a fantastic level of realism by allowing them to bake and serve real culinary concoctions from a working toy oven.

Author and toy historian, Todd Coopee, has published Light Bulb Baking: A History of the Easy-Bake Oven, a richly photographed and researched homage to the toy. The book explores the innovation, history, economics, commerce, advertising, and marketing that led to the Easy-Bake Oven becoming one of the most popular toys in the world.

The book traces the toy oven’s history from the genesis of the idea at Kenner Products, through numerous design and technology updates, marketing strategies, and acquisitions to its current life at Hasbro®.

Coopee said, “In 1963, most activity based toys were designed for boys, widely believed to be more hands-on and productive than girls. Debunking that assumption is just one of the many ways that the Easy-Bake Oven was pivotal in the emergence of a new popular culture in North America. For this and other reasons, my history of the toy is also the story of the birth and evolution of a new popular culture in America.”

The book includes what is likely the first and only complete visual history of the Easy-Bake Oven, including stunning photographs of every model of the toy, its colour palettes, features, and its many accessories.

An ideal gift for toy collectors and nostalgic bakers, Light Bulb Baking (ISBN 978-0-9917484-0-2) is available in hardcover format at online retailers such as Amazon.com and Barnes & Noble as well as the book’s companion website: lightbulbbaking.com.

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Joanna Hauser
Kaszas Marketing
+1 613-741-9484 Ext: 104
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Todd Coopee
Sonderho Press
212-727-2957
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