Villeroy & Boch Adds a New Line of Bake Ware and Retires a Classic

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Welcome Cooking Elements Bake Ware Into Your Kitchen and Stock Up on Flora Dinnerware Before It Is Gone

Blue Flora
Bring everyday luxury to your home and make your Thanksgiving table settings both elegant and enjoyable with Villeroy & Boch.

Prepare for the holidays this season with Villeroy & Boch's latest bake ware line, Cooking Elements. This designer collection of covered casseroles showcases a two-in-one design with porcelain lids that can also be used as roasting trays or serving platters.

Cooking Elements white porcelain bake ware was specifically designed to simplify cooking and entertaining at home. The full range of baking dishes, bowls and coordinating porcelain lids can withstand a range of temperatures, allowing the pieces to go from oven to table to refrigerator or freezer in a snap. Scratch-resistant, dishwasher-safe and microwave-safe, Cooking Elements will undoubtedly complement Thanksgiving tables everywhere. Cooking Elements pieces are available at

As Villeroy & Boch extends their extensive brand of everyday luxury, they are also retiring one of their most classic, beloved and successful lines to date. For a limited time, collectors, entertainers and home cooks alike can purchase Flora dishes, dinnerware and serving pieces. Each garden-inspired piece in the Flora dinnerware collection showcases a blooming flower adorned on a classic porcelain bistro shape. Choose from wild rose, blue cornflower, yellow sunflower, white daisy and red poppy.

This timeless, versatile collection brings the perfect touch of everyday luxury to Thanksgiving table settings or for daily use. Whether you are having a home cooked meal with family or entertaining guests on a fabulous occasion, let Villeroy & Boch dress your table to your unique taste. Each piece in the Flora dinnerware collection is made from durable porcelain that is both dishwasher and microwave safe.

Known worldwide as a prestige brand, Villeroy & Boch items are perfect for everyday dining as well as casual entertaining. Villeroy & Boch prides itself on its range of premium serving pieces, teapots, baking and kitchen storage supplies, kitchen accessories, ornaments and other seasonal items. Bring everyday luxury to your home and make your Thanksgiving table settings both elegant and enjoyable with Villeroy & Boch.

For more information on Villeroy & Boch Cooking Elements, the Flora collection and the entire Villeroy & Boch product line, please visit:


About Villeroy & Boch

Villeroy & Boch was founded in Germany in 1748 and is one of the world’s largest producers of premium porcelain, crafting everything from high-quality dishware to world-renowned sinks, baths and toilets. Hand-blown, quality glassware was added in 1843 to complement the growing diversity of dishware lines. Since its origins over 265 years ago, the ceramics manufacturing company is known for its elegant international lifestyle brand and is represented in 125 countries around the world. The North American headquarters are located in the NY metro area of Monroe Township, N.J.

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Colleen Giannone
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