Qingdao Sentury Tire Co., Ltd. to Change Company Name to Sentury Tire Americas for North, Central, and South American Sales and Marketing Operations

The primary reason for the name change is to better communicate the company and brand to its distributors and dealers. The new name reflects the transformation to a global tire company.

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Miami, Florida (PRWEB) November 13, 2013

Qingdao Sentury Tire Co., Ltd. announced today that its North, Central and South American Sales and Marketing Operations will be identified as Sentury Tire Americas.

“The primary reason for the name change is to better communicate our company and brand to our distributors and dealers. The new name reflects our transformation to a global tire company,” stated Max Wee, director of sales for Sentury Tire Americas. “The Sentury Tire name is part of our worldwide brand strategy. It is already utilized as the corporate brand in other countries. We previously marketed our brands under the Sentaida International name. Going forward we’ll market our Delinte and Landsail product brands under the Sentury Tire Americas corporate brand umbrella.” added Wee.

Sentury Tire Americas growth in the U.S. has been due to the popularity of the Delinte/Landsail brands. “Tire dealers like the quality of our products and our ability to manufacture both mainstream and performance tires in many sizes and we have outstanding fill rates,” said Wee.

More information on Sentury Tire Americas can be found at the company’s new USA website at SenturyTiresUSA.com.

About Sentury Tire Americas

Sentury Tire Americas, headquartered in Miami, FL markets Delinte and Landsail tire brands in North, Central and South America. Sentury Tire Americas parent company, Qingdao Sentury Tire Co., Ltd. is a global manufacturer of consumer, commercial and aircraft tires, including the tires developed for the main landing gear of the Boeing 737-700/800/900 aircraft. Information on Sentury Tires Americas can be found at the USA website, http://www.senturytireusa.com .


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