Portage, MI (PRWEB) November 04, 2013
Market Pipeline, a leading web development, SEO and web marketing company for B2B industrial manufacturers and industrial suppliers celebrates the launch of a new lead generation platform featuring HubSpot’s all-in-one automated marketing software. Deploying HubSpot’s software-as a-service (SaaS) in the background of the their new web site gives Market Pipeline and its industrial customers the ability to generate quality content that conforms to Google’s new market realities. To view Market Pipeline's new website follow this link, http://www.marketpipeline.com.
Content marketing or has HubSpot calls it, inbound marketing, is the discipline of creating helpful content that your prospects love and then nurturing those prospects through a proven process until close. Outbound or push marketing such as trade shows, direct mail, print advertising and cold calls relies on interruptive and annoying messages that your customers are now turning off. Content and inbound marketing relies on the web to find new leads and new business.
Market Pipeline understands industrial marketing has changed dramatically as Google and other search engines change requirements for good keyword placement. Industrial marketers that follow marketing trends know that industrial buyer’s behavior has changed the last several years. Your buyers are searching without you even knowing it, so placement with the search engines is more critical than ever for lead generation.
For savvy industrial marketers these trends require new skill sets if they wish to stay competitive. First, industrial marketers need to deploy web-based content that customers and prospects love to establish credibility and trust. This content needs to go beyond product and service spec sheets. Now search engines want prospects to consume content about your solutions, not just product information.
"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction." - Brian Halligan, Co-founder, HubSpot
The second challenge: How to organize and measure all the content that Google now requires? For Market Pipeline and its industrial customers the answer is HubSpot. HubSpot is the industry leader in all-in-one marketing software that helps industrial customers attract more visitors, convert more leads and close more business.
Market Pipeline brings together all the disciplines now required by industrial marketers to stay competitive in the industrial internet marketplace.
About Market Pipeline
Market Pipeline is a web development, SEO and web marketing company focused on helping B2B manufacturing and industrial suppliers unravel the complex world of web marketing. Market Pipeline was founded by Tom Repp and David Shires in 2006 with a unique focus on the industrial market place. Need more information, go to: http://hubspot.marketpipeline.com/information-about-industrial-internet-marketing-and-lead-generation-from-market-pipeline
HubSpot is the market leader in all-in-one marketing software based in Cambridge, MA. HubSpot has a mission. HubSpot wants to replace annoying and interruptive ads and marketing with marketing people love. Over 10,000 companies use HubSpot’s software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot has been named one of the most promising, fastest growing companies by Inc, Forbes and Deloitte for the best possible reason: customer results. Find out more at http://www.hubspot.com.