Independence, OH (PRWEB) November 04, 2013
Mongoose Metrics, a provider of call tracking measurement and attribution solutions for digital marketers, has announced a new integration partnership with IgnitionOne, a global leader in cloud-based digital marketing technology.
“IgnitionOne is a key player in attribution and bid management. Through this integration, customers using both Mongoose Metrics and IgnitionOne’s Digital Marketing Suite will be able to properly attribute online ad campaigns to offline phone calls and adjust bids accordingly,” said Steve Abbey, co-founder at Mongoose Metrics. “And with IgnitionOne’s capabilities, they’ll have the ability to do this in real-time.”
With this integration, session-based data gathered by the Mongoose Metrics API will be automatically fed into the IgnitionOne system, which will in turn attribute calls back to the ads or keywords that helped drive conversions by phone. This data will then be used by the IgnitionOne system to manage paid search keyword bids, giving marketers the ability to maximize their ad spend, and gain insight into keywords that may have been seen as underperforming, but were driving offline conversions.
“Understanding what efforts are driving and assisting conversions, whether online or offline, allows marketers to optimize their marketing, not just within a single channel but as an integrated whole,” said Roger Barnette, IgnitionOne President. “This integration with Mongoose Metrics will help our clients gain an even deeper understanding of the user journey and make it easier to deliver the right message at the right time to the right person.”
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross channel attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
About Mongoose Metrics
Mongoose Metrics, headquartered in Independence, Ohio, is the leader in call tracking, call measurement, and attribution. Founded in 2007, Mongoose Metrics’ technology provides marketers with a complete view of the customer journey, giving insight into conversions that are driven by digital tactics like SEM, but convert in the call center. This enhanced view of digital marketing effectiveness allows marketers to better allocate their budgets and understand, at a granular keyword level, what is driving conversions. Our clients range from Fortune 500 to small and medium businesses across North America.