Web Startup Aims to Turn Email Marketing on Its Head

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Drip may just be the most conversion-focused email platform ever built, focused obsessively on taking drive-by website traffic and turning them into customers. Their secret is increasing your company’s credibility and trust via your audience’s inbox.

It makes a lot of sense to capture [emails] and build a relationship over time. Drip makes this a cinch.

Drip, an email marketing application that launched today, is making headway towards becoming the definitive tool for creating, managing and optimizing drip marketing campaigns.

Drip has been providing a 5-10x month-over-month ROI to its beta users by turning visitors who would otherwise bounce into paying customers. How? When people first visit a website, they’re rarely ready to purchase right away, but are more likely to do so later if a relationship is built.

"When looking at conversions,” says Rob Walling, serial entrepreneur and founder of Drip, “the difference between a new visitor coming to your site and a returning visitor is *insane*. We typically see anywhere from a 500% to 1600% greater purchase value from returning visitors."

While websites aren’t capable of generating return visits on their own, email campaigns excel at it. And that’s where Drip comes in.

Previously, running a time-based email campaign required multiple steps, such as building a recipient list, creating email content, scheduling delivery & tracking success. Drip takes every facet of drip marketing campaigns and combines them into a tightly-integrated service.

Drawing on a decade of industry experience, Drip offers free email sequence blueprints to jumpstart the content creation process. They also have an experienced email marketing team ready to assist with generating email copy that builds trust and turns leads into sales.

Drip provides the ability to track onsite conversions back to individual campaigns, showing exactly how much value each campaign is providing. It offers a suite of optimization capabilities to make each campaign even more effective, including the ability to split test two email subjects and even the time of day the emails are delivered.

This has directly led to success for Brennan Dunn, founder of Planscope. “A lot of the traffic hitting my product's blog aren't in the mindset to immediately sign up for new software, so it makes a lot of sense to capture these people and build up a relationship over time. Drip makes this a cinch, and has measurably improved the number of new customers I net each month.”

Drip starts at $49/mo and offers a free, no-risk trial for 3 weeks.

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Rob Walling
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