Chattanooga, Tennessee (PRWEB) November 04, 2013
Cloud software and online presence developer ThreeTwelve Creative now has the ability to take clients even further through enhanced analytics. The new capabilities allow businesses to have better business intelligence and derive from the work ThreeTwelve co-founder Natalie Dewhirst put into earning Google qualification and recognition through the Google Analytics Academy and Google Analytics Individual Qualification (GAIQ) Testing programs.
Google Analytics is a service offered by Google that allows users to collect detailed information on their website traffic, including number of visits, visitor behavior on the site, goal conversion percentages, and many other parameters. According to Natalie Dewhirst, co-founder and Chief Operating Officer of ThreeTwelve Creative, Google Analytics is a service that’s easy to use but much more difficult to master. “A lot of businesses install Analytics tracking and then don’t do much more than look at number of page views,” said Dewhirst. “But that’s just the tip of the iceberg, given that you can also make use of much more complicated features, like setting up A/B testing and running real-time experiments with your website pages.”
The Google Analytics Individual Qualification is an important validation from Google that an individual is competent at managing Analytics and all that it can offer – which is considerable, according to Dewhirst. “Google Analytics’ greatest strength lie in its ability to provide actionable business intelligence,” said Dewhirst. “It lets companies make certain business decisions based on real data – and I’m proud of the fact that ThreeTwelve Creative is now in an even better position to help our clients collect that intelligence and understand that data.”
Anyone interested in learning more about ThreeTwelve Creative and the various services they offer, including working with Google Analytics, can visit the company website for a complete list of online presence services or email creative(at)threetwelvecreative(dot)com.
About ThreeTwelve Creative
ThreeTwelve Creative, LLC is an online software development company with offices in Chattanooga, Tennessee and Ft. Myers, Florida. With clients stretching from Singapore to Sarasota, ThreeTwelve Creative brings years of design and development experience to the table in everything they do. They are also very friendly. And good looking. And sometimes quirky. To read more about ThreeTwelve Creative visit http://www.threetwelvecreative.com. For more information, email creative(at)threetwelvecreative(dot)com.