Hammacher Schlemmer Selects World's Best Lifecycle Marketing Solution from StrongView

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StrongView Provides America's Longest-running Catalog Company With Hosted Solution for Engaging Customers With Automated Lifecycle Email Marketing Programs

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By making it easy for marketers to take advantage of advanced cross-channel email marketing capabilities, StrongView is an ideal partner for brands like Hammacher Schlemmer...

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that Hammacher Schlemmer, America's most distinguished retail catalog company, has standardized its email marketing on StrongView to better engage its customers with lifecycle, triggered and promotional messages. By switching to StrongView's hosted Message Studio solution from a traditional email service provider (ESP), Hammacher Schlemmer is now able to more effectively create, deliver, track and optimize dynamic email marketing campaigns across the customer lifecycle.

Hammacher Schlemmer has established itself as the preeminent source of "the Best, the Only, and the Unexpected". Given the company's reputation for delighting its customers with innovative products, Hammacher Schlemmer sets a high bar for how it communicates with them.

"From automated, multi-step lifecycle programs to superior testing, optimization and ease of use, StrongView is enabling us to take a giant leap forward with our email marketing programs, including the scalability and services to keep growing and innovating," said Brian Schmidt, eCommerce Marketing Analyst at Hammacher Schlemmer. "With StrongView, we can now send highly targeted, data-driven campaigns that require less effort to send, track and optimize than ever before."

After evaluating several top-tier cross-channel email marketing solutions, StrongView was selected for its superior lifecycle marketing capabilities, data integration and ease of use. Within three months of implementing StrongView's hosted solution, Hammacher Schlemmer has already dramatically reduced the time and effort required to launch, manage and optimize existing campaigns and is currently implementing a multi-step welcome series based on different buyer profiles. StrongView has also enabled Hammacher Schlemmer to get its emails delivered seven times faster and increase deliverability rates to 99%.

"Hammacher Schlemmer's brand is all about delighting customers with the best and the unexpected, and StrongView is honored to help them communicate their values through intelligent, data-driven email campaigns that properly reflect their customers' interests," said Tal Nathan, Senior Vice President of Client Services at StrongView. "By making it easy for marketers to take advantage of advanced cross-channel email marketing capabilities, StrongView is an ideal partner for brands like Hammacher Schlemmer that are committed to creating valued and informed customer experiences across all touch points."

In addition to leveraging StrongView's hosted email marketing solution for integrated lifecycle, transactional and promotional messages, Hammacher Schlemmer is also engaging StrongView's Marketing Services organization for its expertise in designing multi-step lifecycle programs, optimizing email campaigns for mobile and maintaining high inbox delivery rates.

Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog and online at http://www.hammacher.com.

StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

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