Washington, DC (PRWEB) November 05, 2013
Radius Networks, Inc., the leading provider of mobile proximity services, today announced availability of the Proximity Kit cloud service and mobile SDK for developing, configuring and maintaining iBeacon and geofence enabled mobile applications.
"Proximity Kit makes developing iBeacon and geofence applications dead simple," said Christopher Sexton, Director of Engineering at Radius Networks. "No longer will you have to wait for two weeks while an app gets approved to have new locations. Now, our proximity services cloud takes care of all of that for you, and you don't have to develop, deploy, maintain and monitor a backend just to get critical geo data to your app.
iBeacons are short range, Bluetooth Low Energy transmitters that can notify mobile devices when they come within 100 feet of the beacon. Geofences are virtual perimeters over geographical areas that are detected by GPS-enabled mobile devices. Mobile applications that leverage these proximity technologies can deliver a wide range of new innovative solutions, such as enhanced navigation, automatic ticketing, guided museum tours and location-relevant offers and promotions.
"iBeacons are brand new in iOS7," added Marc Wallace, CEO of Radius Networks, "and just like with geofences, we’ve found that there are a lot of misconceptions about how they work and the best ways to leverage them. We’ve invested the time figuring out the right way to do this so you don't have to. Just visit ProximityKit.com and in a couple of minutes your app will be up and running with amazing new micro-location capabilities."
About Radius Networks
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services are used by major retailers, restaurant chains, sports complexes and other brick-and-mortar operations to generate invaluable business intelligence and drive innovative customer engagement opportunities, including targeted mobile offers, dynamic digital signage and personalized concierge services. For more information, visit http://ProximityKit.com or follow Radius Networks at @RadiusNetworks.