De Beers Diamond Jewellers Opens Its Third Hong Kong Store in Times Square

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De Beers Diamond Jewellers is delighted to announce the opening of its Times Square Store in the Causeway Bay district of Hong Kong.

De Beers Diamond Jewellers - Hong Kong Times Square Store

De Beers Diamond Jewellers - Hong Kong Times Square Store

Hong Kong is a key market for De Beers, not only in Greater China, but globally as well and Times Square is a prime location.

De Beers Diamond Jewellers is delighted to announce the opening of its Times Square Store in the Causeway Bay district of Hong Kong. This is the third store for De Beers in Hong Kong, in addition to Landmark and Elements.

The store brings to life De Beers, The Jeweller of Light, with its unique store concept of glass and light. “Hong Kong is a key market for De Beers, not only in Greater China, but globally as well and Times Square is a prime location” says Mr. Francois Delage, CEO of De Beers Diamond Jewellers. “Clients in Hong Kong and China have a rich history and deep appreciation of diamond jewellery and we are delighted to continue to serve our clients in the region with our 3rd store in Hong Kong. This is where expertise meets emotion, whether timeless classics, stunning solitaires or High Jewellery design De Beers translates 125 years of diamond mastery into wondrous designs."

Each De Beers store is equipped with a De Beers Iris, a unique technology that helps clients see the beauty of each diamond through the eyes of an expert.

In celebration of this opening, four new designs from the Imaginary Nature collection – a pendant, a pair of earrings, a ring and a statement necklace – will debut at the Times Square store. In addition to these four new designs, three high jewellery pieces will also be exhibited exclusively at De Beers Times Square in the month of November.

The Imaginary Nature creations from De Beers harness the energy of the natural world and exude true brilliance in spectacular style. The transformative journey of earth to air holds particular significance for diamonds, which were formed millions of years ago, and are only now making their way to the glorious light. The expressive gestures and movements of each piece are captured as every setting is individually crafted for each diamond, using innovative techniques and minimal metal.

Inspired by the natural elements, the brooch motif’s blossoming design lifts the centre diamond into a new world of imaginary nature. The ring illustrates the climax of the transformation.
17.74 carats in total

Petal like forms heroes an exceptional centre diamond, echoing the nurturing of Mother Nature.
8.88 carats pear-shaped diamond, 18.30

The graduated lines and alternate diamond cuts (pears, re-cut baguettes and round brilliant) of different sizes, create natural rhythms as they unfold to reveal the diamond pear they hero. The opposition between the baguettes, which are cold and icy, to the pears and round brilliants, which are of a mesmerizing brilliance, all result in an impression of movement. The result is a strong statement and an unseen natural phenomenon.
16.38 carats pear-shaped centre diamond, 74.07 carats in total.

1.30 carats, Including 0.70 pear

2.12 carats total, Including 0.50 pears (each side)

2.01 carats, Including 1.00 carat pear

6.04 carats, Including 1.00 carat pear

De Beers has a worldwide presence with stores located in prime shopping locations including Old Bond Street in London, 5th Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, IFC in Shanghai and Ginza in Tokyo.

De Beers Times Square Hong Kong Shop 213, Second Floor
1 Matheson Street
Causeway Bay
Hong Kong

T. +852 3102 3386
Monday to Sunday 10:00 - 21:00

For further information, please contact:
Leo Chow
Head of Marketing – Hong Kong & Taiwan
Tel +852 2909 5919
Email: lchow(at)debeers(dot)com


De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.

Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.

De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.

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