Telecommunications and Other Electrical Goods Wholesaling in Australia Industry Market Research Report Now Updated by IBISWorld

Share Article

Divergent trends among downstream construction industries and high industry competition are creating a tough operating environment. For this reason, industry research firm IBISWorld has updated its report on the Telecommunications and Other Electrical Goods Wholesaling industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Industry revenue continues to be driven by innovation and technological development.

Countries with advanced economies, such as Australia, quickly adopt new technologies that enhance the utility, security, safety and energy efficiency of the infrastructure they rely on. Private businesses and governments therefore invest considerable sums in developing and improving infrastructure. This results in high demand for a wide range of construction and electrical inputs, many of which are supplied by the Telecommunications and Other Electrical Goods Wholesaling industry. As such, the industry generates high revenue levels each year. IBISWorld expects industry revenue to increase by 1.9% in 2013-14 to $40.0 billion.

Many of the industry's products are also used in buildings and engineering projects. The value of total construction activity in Australia is projected to increase steadily over the five years through 2013-14. However, this growth will come mainly from high levels of engineering construction activity, while housing building activity will be weak and have a dampening effect on industry activity. IBISWorld industry analyst Alen Allday states "new communications and energy technologies will promote growth in sales volumes of industry telecommunications and electrical goods." Despite relatively strong industry demand in the past five years, a strong Australian dollar and decreased import prices have led to a decline in the average unit selling price, which has slowed industry revenue growth. Industry revenue is expected to increase by an annualised 2.0% in the five years through 2013-14. The industry operates on relatively low profit margins, which are influenced by sales volumes and inventory turns. Profit margins are expected to have decreased in the past five years due to competitive pressures within markets and with substitute products. According to Allday, "the sale of equipment and goods that expand network capacity, enhance utility productivity or improve security will boost industry activity, as will a pick-up in construction activity, Australia's increasing energy consumption and the economy's shift to a low-carbon future." Despite this, competition within the industry will put downward pressure on profit margins, which are already slim.

The Telecommunications and Other Electrical Goods Wholesaling industry has a low level of market share concentration. There are a large number of products in the industry. While concentration is low overall, it can be moderate or high in some product segments. Siemens, ABB and Alstom have a significant share of the Australian power generation plant market. In the electric lamp market, the major vendors (Philips, Siemens and GE) are estimated to account for over two-thirds of the market, though these companies can use wholesalers to distribute their products in Australia. The major industry players are Apple, Siemens and Schneider Electric. For more information, visit IBISWorld’s Telecommunications and Other Electrical Goods Wholesaling report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau.

IBISWorld industry Report Key Topics

The Telecommunications and Other Electrical Goods Wholesaling industry comprises establishments that wholesale electrical, electronic or communications equipment. The industry distributes many types of equipment, including equipment used to generate and distribute electricity, light bulbs, light fittings, air conditioning, refrigeration equipment and communication equipment.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.

Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gavin Smith
+61 396553838
Email >
Visit website