‘Marketing To Win’ by Jacqueline Biggs Shortlisted for Prestigious CMI Management Book of the Year Prize

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'Marketing to Win' by Jacqueline Biggs has made it through to the shortlist of this year’s CMI Management Book of the Year award. The book, published by small independent publisher Rethink Press, sees the upstart publisher's small business marketing manual pitted against publishing industry giants.

Jacqueline Biggs and her book, Marketing to Win

This is an enormous achievement for a small publishing business that was only launched just under two years ago. Jacqueline and her book deserve to do well and it’s been our pleasure to be involved with the project.

The prize, awarded annually by the Chartered Management Institute (CMI) in association with the British Library, aims to celebrate the very best in the field of management writing. The competition, now in its fourth year, is sponsored by Henley Business School.

Jacqueline Bigg’s book, 'Marketing to Win', is one of five books shortlisted in the “The Commuter’s Read” category, which recognises the best books for commuters, which will retain their attention during a journey to work by inspiring them, informing them about and engaging them with a management and leadership topic.

Lucy McCarraher, Jacqueline’s publisher said: “This is an enormous achievement for a small publishing business that was only launched just under two years ago. Jacqueline and her book deserve to do well and it’s been our pleasure to be involved with the project.”

Piers Cain said: “The standard has been very high this year and we are delighted with the shortlist, which highlights some very key management issues. The idea behind the competition is to highlight nuggets of ‘Management Gold’ to give practical advice to managers in what is a very crowded management and business book market. In truth, too many managers are only just managing, but these books can help them really start achieving. Congratulations to all those who have been shortlisted this year.”

‘Marketing to Win: How Small Businesses Can Do More With Less’ (ISBN 1781330514) is available now in print and ebook from all good book retailers.



About The Competition

142 books were entered into this year’s competition across five categories: - Innovation and Entrepreneurship, Practical Manager, The New Manager, The Commuter’s Read and Management and Leadership Textbook.

The winners of these five categories and the overall winner will be announced at an awards evening at the British Library on 3rdFebruary 2014.

A full listing of the shortlisted books and more details on the expert judging panel are available via the competition website http://www.managementbookoftheyear.org.uk. Follow the hashtag #managementgold on Twitter to get tips, advice and information on the books in this year’s competition.

Last year’s overall winner was The Management Book by Richard Newton, and previous category and overall winners have included Henry Mintzberg, Clayton M. Christensen and Philip Kotler.

About Jacqueline Biggs

Jacqueline Biggs is a marketing expert and international best selling author. She has worked as a marketing strategist for 14 years, for 10 of these Jacqueline worked with a number of FTSE 100 brands including Intel, Scottish and Newcastle, GlaxoSmithKline, Reckitt Benckiser, Procter & Gamble and Kellogg’s whilst at Euro RSCG and M&C Saatchi advertising agencies in Sydney, New York and London. In 2009, Jacqueline left the corporate world and started her own consultancy, Blue Lemons. (link to site) Jacqueline realised that many of the strategies she had learned and created for big brands could be applied to small companies and generate extraordinary results on very small budgets. Jacqueline is known for delivering real results and making her clients feel wildly optimistic about their business’ future. Learn more at http://jacquelinebiggs.com

About Rethink Press

Rethink Press is an independent publisher based in Norfolk and is the Publishing Partner of KPI (Key Person of Influence) http://www.keypersonofinfluence.com/uk/ and offers professional author services and platform publishing to authors of all good books. Learn more at http://www.rethinkpress.com

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Lucy McCarraher
since: 06/2012
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