I sincerely hope this truck might inspire a few families to look beyond the theme-park vacation, and get active in the outdoors.
Las Vegas, NV (PRWEB) November 06, 2013
What would you do, if someone asked your advice on how to create the ultimate outdoor family adventure vehicle? What would the interior look like? How big would the tires be? Would it need electronics to keep the passengers entertained on long trips? What about storage space, exterior color, and off-road lighting?
That was exactly the challenge that was proposed to TV host, Willi Schmidt and fans of his Pure Hunting series on the SPORTSMAN Channel. The outdoor-themed project concept was developed by Chicago based, J Robert Marketing and will be used to encourage families to participate in outdoor activities. "America has a vast backyard of amazing places to take part in outdoor activities," explained J Robert President, Jhan Dolphin "I sincerely hope this truck might inspire a few families to look beyond the theme-park vacation, and get active in the outdoors."
The vehicle is a brand new 2013 Ford F150 that has been upgraded, modified, and customized with a variety of aftermarket products. The final version of this "Adventure Edition" F150 is completely built with input from the TV show’s fans. During the summer months, the PURE HUNTING TV show invited their audience to join the project, asking viewers to submit ideas and suggestions for what should be included as part of the custom vehicle. All ideas were to be based on their own outdoor experiences and needs when heading to the wilderness. Hundreds of suggestions were submitted through social media from people who love to fish, hunt, hike, camp, and mountain bike. "We were thrilled with the amount of passionate and detailed suggestions!" exclaimed Schmidt, "Experienced outdoorsmen definitely have strong opinions as to what a vehicle should be capable of."
The J Robert team that completed the custom build included: CPV Paint & Graphics in Racine, WI, Attitude Performance in Arlington Heights, IL, and Maxxsonics Corporation in Lake Zurich, IL. The truck will be unveiled at the 2013 Specialty Equipment Market Association (SEMA) show in Las Vegas on November 5th. After SEMA, the vehicle will travel the U.S., visiting numerous outdoor shows, adventure races, and outdoor enthusiast events throughout 2014. Fans can follow the vehicle on Twitter. @AdventureFord