New Brand Naming Agency Gets Its Name from Word Created 500 Years Ago

Before viz. opened its doors this month, it was faced with the challenge any new company, product or service must deal with – finding the right brand name.

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New York City, NY (PRWEB) November 06, 2013

Before viz. opened its doors in October, it was faced with the challenge any new company, product or service must deal with – finding the right brand name. Since viz. is itself a brand naming agency, founder Marc Braunstein knew the name had to be exceptional. “Naming consultants choose names which are either very staid or completely off the wall”, comments Marc Braunstein, viz.’s founder and Chief Naming Officer. “We knew we had to do better.”

While it sounds quite modern, viz. is a actually an adverb first used in the 16th century, placed in mid-sentence to explain or elaborate: namely, that is to say, in other words. For example, the term 'brand’ is derived from the medieval practice of making a mark using a hot iron, viz., the means of identifying goods or services, a farmer's livestock, etc.

While Braunstein has already made his mark by naming many familiar brands in the U.S., he says “viz. is positioned to work with startups, not just established marketing organizations. Our goal is to develop names which will help establish a new company’s or product’s authority right from the start. A great name is an truly valuable long-term strategic asset.”

More information about viz.’s naming process, results and unique partnerships with other marketing professionals can be found at http://www.viznames.com. Or by contacting viz. directly at 401-458-0410.


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