Preston Kelly Eyes the Future of Consumer Experience with Google Glass

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Minneapolis ad agency Preston Kelly is helping everyone better understand the potential (and limits) of Google Glass by experiencing the device on their own, with their own passions, and their favorite activities. Along the way they just might uncover how the device can change and improve the consumer experience.

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The tech world has been rumbling about Google’s new wearable computing device, Google Glass. Glass was released to a select few (okay, 8,000) tech nerds, photographers, thrill seekers, and anyone else lucky enough to have their tweet or post chosen after Google launched its #ifIhadglass campaign. Thanks to its community manager’s clever post, Ad Agency Preston Kelly got its hands on one such device.

As marketers, we are most interested in the impact a new product like Google Glass will have on the consumer experience. Can it help shoppers find what they’re looking for? Will it allow them to multitask in a way they never imagined? Can it be the best combination of mobile computing power and dare we say it---actual human interaction? One thing’s for sure, Google Glass and the wearable computing products that follow it onto the market will change how its users interact with the world.

40 people, 40 ideas
Everyone at Preston Kelly is excited to embrace this bleeding edge technology and explore Google Glass for themselves. So, the Minneapolis ad agency is helping everyone better understand the potential (and limits) of Google Glass by experiencing the device on their own time, with their own passions, and their favorite activities. Along the way they just might uncover how the device can change and improve the consumer experience. Preston Kelly is the agency of Iconic Ideas, so naturally, they have dubbed the project “Eyeconic Ideas.”

So far, Preston Kelly employees have signed up to test Google Glass on everything from crossfit training to horseback riding, grocery shopping, museum touring, craft brew tasting, traveling, skiing and snowboarding, sporting events and even duck hunting. They will document their stories over the next few months and share their Glass ideas online and through social media. Preston Kelly invites all who are interested to come along for the cyber-powered ride and add to the ideas and conversation. The next billion-dollar idea could be lurking just behind a slightly dorky pair of cyborg glasses. Check out the Eyeconic Ideas Blog and follow their Facebook and Twitter pages for constant updates on the Glass exploration project.

About Preston Kelly
Preston Kelly is a full-service, independent marketing agency that creates Iconic Ideas for its clients across multiple categories. Preston Kelly was recently named as one of the top 25 Most Effective Independent Advertising Agencies in the country by Effie Worldwide. Preston Kelly is a past recipient of Advertising Age’s Midwest Small Agency of the Year award and Radio Mercury Awards’ Integrated Campaign of the Year award in 2010. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit Preston Kelly's site, become a fan on Facebook or join the conversation on Twitter. You can also read their musings on the latest trends in advertising at Iconic Ideas Tumblr.

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