Plan B 4 Sales and Mastering Technical Sales Announce Partnership to Deliver Expanded Curriculum of Sales Engineer Training

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Plan B 4 Sales and Mastering Technical Sales are partnering to deliver John Care’s robust curriculum of Sales Engineer training and development courses.

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Take a good look at the MST curriculum. John’s been doing this for years. We couldn’t be happier at Plan B to have been selected by Mastering Technical Sales. They’re an exemplary partner at a perfect time.

Plan B 4 Sales and Mastering Technical Sales announced that they are partnering to deliver MTS’ full curriculum of Sales Engineer development courses in North America.

“Mastering Technical Sales is delighted to extend its sales reach by partnering with Plan B,” said John Care, Managing Director and Author of Mastering Technical Sales LLC. “Our mission is to recognize and improve the profession of Sales Engineers, and Plan B’s sales team will enable us to spend more time teaching and less time selling. In return, Plan B will be able to provide a comprehensive full-spectrum service to all parts of their customer’s sales organizations. It is a perfect combination.”

Steve Mount, CEO of Plan B 4 Sales, adds: "There’s a lot of buzz in sales enablement and training about the Challenger Sale approach. In our business, which is primarily Enterprise Software, information and technology - the burden of reframing the technical value proposition is going to be the responsibility of the Sales Engineers, John Care’s wheelhouse. Further, as what we’ve always referred to as “prescriptive” or “directive” selling becomes more popular, the SE needs to become less a transaction support player and more the primary trusted technical advisor; the type of individual who can teach clients how to gain the full measure of value from their company’s technology investments. Take a good look at the MST curriculum. John’s been doing this for years. We couldn’t be happier at Plan B to have been selected by Mastering Technical Sales. They’re an exemplary partner at a perfect time.”

About Mastering Technical Sales:
Mastering Technical Sales has been providing specialized services to presales engineering organizations around the world since the original publication of Mastering Technical Sales: The Sales Engineers Handbook in 2001. MTS conducts professional skills training workshops, keynote speeches at technical conferences and sales management consulting – all designed for the technical professionals within high technology sales companies. To date, over 16,000 individuals from 30 countries have participated in classes such as “The Perfect Pitch,” “The Trusted Advisor Sales Engineer,” “Business Value Discovery” and the #1 selling “The Lost Art Of WhiteBoarding.”

About Plan B 4 Sales:
Plan B 4 Sales is a sales and marketing incubator, offering a wide array of contract sales strategy, sales enablement, go-to market and brand development services. Our contract sales resources are all tenured, enterprise technology sales people with at least 15 years experience opening doors, defining client needs and closing business. Our trainers and service partners have all been delivering the services defined on our web site for at least 8 years. We are well equipped to help a start up develop an initial sales effort, or provide an existing sales force with the tools and techniques to accelerate growth and attain organizational stability. Whether you are seeking seed capital, a mezzanine round or simply preparing for the next board meeting, a Plan B 4 Sales engagement will make you much better prepared for the sales and revenue projection questions that invariably arise. We are very adept at finding low hanging fruit that delivers a lot of juice with a little squeeze.

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