HealthTech Solutions Group Announces New Name and Brand Strategy – GAFFEY Healthcare
Plano, TX & Pleasanton, CA (PRWEB) November 05, 2013 -- HealthTech Solutions Group (HTSG), a leading cloud-based revenue cycle management software business, has announced that it will operate under the new name, GAFFEY Healthcare effective November 5, 2013. After the acquisition of GAFFEY in July of 2013 and the successful integration of GAFFEY’s products and services, the combined business offers a unique and comprehensive Revenue Cycle solution focused on utilizing technology to drive unprecedented financial results for healthcare providers.
On August 1, 2013, HealthTech Solutions Group announced its acquisition of GAFFEY, a pioneer in the eligibility and billing segments of the hospital revenue cycle software industry. The move was backed by HTSG’s private equity sponsor, Altaris Capital Partners, a New York-based private equity firm focused exclusively in the healthcare industry.
“The new company name – ‘GAFFEY Healthcare. Technology. Results.’ is a reflection of the successful unification of our respective staff and product suites as well as a reaffirmation of our mission – to drive positive financial results for our customers. We chose the GAFFEY Healthcare name due to their industry brand recognition as well as their strong reputation built over 26+ years in the business,” said Derek Morkel, CEO of GAFFEY Healthcare.
About GAFFEY Healthcare:
GAFFEY Healthcare provides next-generation, cloud-based revenue cycle technology and services, including business office outsourcing, to help health care organizations accelerate their cash flow, improve their productivity and increase their profitability. From Patient Access & Eligibility through Billing, Claims Management to Collections - all the way to Payment Verification and Integrity - the components of their software are tied together through a state-of-the-art workflow automation and business intelligence platform, AlphaCollector. Over 200 health care systems, hospitals and physician practices use GAFFEY Healthcare's cloud-based applications.
Raja Bisharat, Marketing Manager, Gaffey Healthcare, http://www.ht-llc.com, 925.226.1808, [email protected]
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