SO Gel Nails Unveils New Website

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SO Gel Nails has launched a new website that focuses on nail art and individuality. Screenshot

SO Gel Nails is embracing its clients' hot, new passion for nail art.

Professional nail technicians absolutely love our new striping tapes and other artistic embellishments. Their clients love these too.

Fingernail art has is a hot fashion trend. SO Gel Nails is making sure it stays that way. The Southern Utah-based company rolled out a new website at,, this week making it clear that “It’s all about the art,” and “Everyone is an artist.” On this new website both professional nail technicians and do-it-yourself fashionistas will be able to find the hottest new nail art products and designs.

SO Gel Nails President David Hall said the response to their new nail art essentials has been overwhelming. “When we launched SO Gel Nails in January, 100 percent of our focus was on our organic gels. Since that time we have had such an interest in our nail art that our gels now only account for about 50 percent of what we do,” Hall said. “As we continued to get professional nail technicians and do-it-yourself nail artists who wanted to buy our art products, we realized something needed to be done. As a result, we decided to redesign our website to make it easier for people to find our products and come up with creative ideas.

The new website offers a cleaner, more opened design with focus on art and the company’s declaration encouraging each customer to “Go ahead and live your life.”

“Professional nail technicians absolutely love our new striping tapes and other artistic embellishments. Their clients love these too,” Hall said. “Not only are we able to save them time, which ultimately means more money, we are also helping them create designs that look amazing and that their clients love.”

The website also includes how-to features which offer instruction on the use of nail art and the creation of various nail designs and techniques to incorporate colors, textures and patterns. “We know our customers will enjoy the new website and will find it quite interactive,” Hall said. “We want to grow with our clients. The end goal here is for our clients to have access to the trending products women are looking for.”

NOTE: SO Gel Nails, located at 16 East Main in Enterprise, UT 84725, is a locally-owned and operated business. The company opened in January 2013 to provide healthy nail products so nail technicians can feel good about the safe products they use for their own health benefit and the benefit of others. The company seeks to provide the best education available from any distributor and is focused on offering unique, dynamic nail art. The company can be reached at 1-866-681-3737.

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