San Mateo, CA (PRWEB) November 08, 2013
IntroMaps today announced a rebranding that includes a name change from GradAtlas and a new website. The company also is releasing a version of its visual membership engagement software for mobile devices. The announcement marks an important milestone for the company, which launched in August 2012 and has significantly grown its customer base.
Initially, the company's target market was focused mainly in higher education. The new name and rebranding reflect a broader target audience including non-profit and for-profit companies. The new name also better reflects some of the most important features of the product, personalized introductions and mapping technology -- two critical features important to driving member engagement. IntroMaps directly solves common problems organizations have maintaining connections with members when relying on stale online directories and restricted by the limitations of social media.
With IntroMaps, members of organizations like alumni associations in higher education, corporations or non-profits, stay connected in a meaningful way. The software leverages existing member databases and social media to increase membership engagement and career networking opportunities. The IntroMaps visual interface displays physical distance between members using open source maps and then provides personalized introductions based on location and career commonalities, enabling real-world connections that might otherwise not happen. IntroMaps also offers other important engagement features like mobile access, member data updates, LinkedIn integration, customized content posting, targeted mass emailing, and engagement analytics.
"We couldn't be happier with the growth, response from potential clients, and the broadening of our market," said Darren Leva, founder and CEO. "Our user response has been incredible and has resulted in very high login and return rates, rarely seen with traditional directories. Our users report a high frequency of real-world, localized connections, and a deep appreciation that their organization is providing them with real value."
Within any member-based organization, time and resources are the limiting factor to driving better membership engagement. IntroMaps acts as a partner and resource to make organizations infinitely more efficient, resulting in increased membership activity, fundraising results, or referral business. IntroMaps is easy to setup and use with seamless integration to any existing database. Profiles are created using existing database information and can be supplemented with member LinkedIn data. Members can use IntroMaps from any device to contact other members using a global map, update their profile data, and post or view content such as job openings to the membership. Most online directories are not visual and lack engagement features that have made social media successful. The result is a lack of engagement in the product and lack of engagement in the organization. IntroMaps is a combination of a beautiful visual user interface, updated data from multiple sources and value-add social media engagement strategies.
Staff in member relations, career services and development departments can use IntroMaps to help their members stay in touch and get the information they need for finding jobs, changing careers and other professional activities. IntroMaps enables localized career networking, mentorship matching, volunteering and event planning by matching member data and location to provide automatic personalized introductions. IntroMaps provides unprecedented and meaningful access to the membership of any organization by members and administrators.
IntroMaps is a software as a service available as a yearly subscription. For more details, visit the website at intromaps.com. Or contact us to schedule a quick demonstration.
IntroMaps is a provider of map-based membership engagement software used by organizations to drive real-world engagement and by members to explore professional opportunities and network with others. It is used by many organizations across the nation, including University of Oregon Executive MBA, Menlo College, and University of Colorado Executive Programs.
Founder and CEO, IntroMaps
1900 S Norfolk St #350
San Mateo Calif. 94403